The One About BP Media w/ Boyd Petersen (AUDIO ONLY)

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Just Blane: ah yes.

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You guys hear that music?

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Fresh King Benjamin: I do.

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Just Blane: We're all
moving to a different beat.

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I can tell.

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Welcome to Radio Daybreak,
the best podcast in Utah.

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Look who's back!

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Becks: Hey guys!

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What?

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You're back from Japan?

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What?

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It's not like I just toured
the world and things.

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Just Blane: You did
tour the world, though.

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You went to Japan.

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You missed out on a lot
of stuff here, though.

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You missed out on Snowstorm.

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Becks: I didn't.

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I wouldn't say that I'm missing out.

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I

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Just Blane: would say
Northern Lights happened.

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The Northern Lights.

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Yeah,

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Becks: I actually feel
horrible for missing.

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But thanks for the photos.

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They were awesome.

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Just Blane: Oh, right.

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Who would That Jason Yeaman guy.

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Yeah.

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Jared Foley, too.

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You see him out there?

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It's fire.

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Becks: I didn't really necessarily
miss out on the snowstorm.

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I just want to call that out.

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I was happy to be gone.

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Just Blane: True.

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Right?

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Like that was, that was wild though.

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That was wild.

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And now it's back to, it's back to what?

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Like 80 degrees outside.

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We're sitting here.

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Things are great.

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We've got fourth winter still.

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Fourth winter is coming.

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We're sitting here at Harman's right now.

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Business Community Networking
Events that we're still doing

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right here every Wednesday in May.

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June, we're moving to Novel.

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Novel Apartments.

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Just Blane: You know what?

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We worked the bill out.

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They're going to cater the first
and third lunch of the month.

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So,

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Fresh King Benjamin: that's why
we're going back over there.

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I love free food.

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Just Blane: I mean, we all do, right?

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Fresh King Benjamin: Free food reminds
me of everything I missed as a child.

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Okay.

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Okay.

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Becks: You were in the bakery.

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You got a lot of bread.

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I wasn't free.

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Just Blane: Oh my gosh.

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Becks: Oh

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Just Blane: my gosh.

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What was it you said you wished?

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You would have been doing

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Fresh King Benjamin: or
making shoots, making phones,

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Just Blane: cell phones,

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Fresh King Benjamin: much
more fun than granola.

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Just Blane: Wow.

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And if you haven't heard the story
about the granola, he took home.

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Yeah.

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You got to go.

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Fresh King Benjamin: Yeah.

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Come to a, come to a daybreak
comedy show, which is a, we've

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got to announce that we do.

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We've got a family for our very
first family friendly night

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break comedy show this Friday.

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7 p.

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m.

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for earlier for the kiddos,
uh, at Biscott's Bakery.

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I'm bringing down two really
fabulous, uh, professional comedians.

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Adam Browd from Comedy Church,
Jordan Makin from Drive Our Comedy.

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Oh, good.

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Frush, uh Heavy

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Just Blane: hitters right there.

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We got some heavy hitters coming.

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Fresh King Benjamin:
These are legit comedians.

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They, they tour.

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They are on, uh, they're
on the local circuit.

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They really do a great job.

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And then I've got, uh, a local legend.

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Uh, granddaddy of dad
jokes, Mike Agrilius.

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Ooh, M.

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Agrilius!

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He, we met actually here at this
networking event, Scoped Fish

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of the Power of Networking, and
he's coming out to headline.

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He's gonna be doing stand up for
the, well not the second time,

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but the first time in 40 years.

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40 years ago, he tried some stand up.

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Last week, he went up and did
a couple of minutes, crushed.

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And, uh, he's gonna be our headliner.

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Just Blane: Man, I'm gonna tell
you right now, Mike Agrilius,

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this is a, a diamond in the rough.

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Fresh King Benjamin: Oh, he is, he is.

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Beautiful, a beautiful human, great
grandpa energy, but just wicked

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sharp and really, really sharp.

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Becks: So sharp.

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So sharp.

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And to give everybody a reminder
again, that is this Friday 7 p.

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m.

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at Fiskop.

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Fresh King Benjamin: Yep.

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Becks: Get your tickets at.

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Fresh King Benjamin: Tickets are
on the fresh king benjamin.com.

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The Fresh King Benjamin.

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I paid for that article.

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The fresh king benjamin.com.

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And then you just look for
night break comedy in the menu.

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Just Blane: Night break.

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N-I-T-E-N-I-T-E.

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Fresh King Benjamin: Yes.

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Night break comedy.

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And that's

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Just Blane: because we
can't use the other words.

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Fresh King Benjamin: That's right.

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Just Blane: Don't say it.

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Don't even speak it.

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Don't even say it.

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Fresh King Benjamin: In fact,
I think if you Google night

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break comedy, it's actually like
the first thing that pops up.

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It is, I see it right there.

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Yeah, so there it is.

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I

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Becks: just got my ticket, so I'm excited.

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I will be there.

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Fresh King Benjamin: How
much are those tickets?

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They're 22.

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22.

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Just Blane: Not a bad deal at all.

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So now I have to leave
your own neighborhood.

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Fresh King Benjamin: Literally, it's
five minutes away from where you live.

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You could potentially walk there
if you're on that side of Daybreak.

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And, uh, if you don't, or it's
20 at the door, but get your

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tickets in advance for this one
because it will probably sell out.

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Oh,

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Just Blane: absolutely.

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Now, listen, I saw a comment
from, from Emma Grelias on

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your show back, the first show.

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And he said that it was right in
line with the LA comedy store,

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with the ones on Sunset Boulevard.

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I'm going to tell you right now, Mike
Grelias is on par with, with being at

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that level of talent because he is funny.

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I have seen his set.

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Fresh King Benjamin: Yeah, he's funny.

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He's got a great command of the room.

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And even I was shocked last week
when he went, I asked him before the

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show, I was like, Hey, do you want
to just come up and do some time?

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And he was like, okay.

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Right there.

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I just threw him into it.

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He did five.

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Just Blane: It's incredible.

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It's incredible.

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I really think this, not only
is he an author with, with some

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incredible books, which kind of, it
kind of ties together, of course,

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but this might be his new career.

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Fresh King Benjamin: Yeah.

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I think I've started, I've
launched him on a brand new, uh,

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you'll see him on like Conan.

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I'm now his agent and I will
be taking 50 percent of all.

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Becks: Mike knows this.

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Fresh King Benjamin: Yeah.

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Just Blane: Right.

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Right.

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Let's get to our guest.

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Yeah, so today's guest, yeah.

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We got the incredible Boyd Peterson.

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He's a, he's a legend in his own
right, right here in South Jordan.

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Not only South Jordan,
but the guy has started.

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Chamber of Commerce is in like 800
something countries or something.

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Or Yes,

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,
Becks: that number.

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South Jordan Chamber.

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Yeah.

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Just Blane: Yeah.

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Yes, yes.

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Absolutely.

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I exaggerated a little

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Becks: brilliant guy.

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Lots of, uh, marketing of info and insight
I think that he's about to share with us.

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Just Blane: He's got so
much info and knowledge.

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This guy, he's brilliant.

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You really do got to talk to him and
get a one on one because guess what?

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You'll find out why you got
to book a one on one with him.

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It's really interesting.

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We'll talk about that
in the conversation too.

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We'll come back on the
backside and see you there.

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Fresh King Benjamin: All right.

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See you then.

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Just Blane: We are here with
our guest, Boyd Peterson.

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Becks, you and Boyd got something
really in common right now.

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You just, you're international travelers.

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You've got the, what?

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Uh, Becks, you were in, where
were you in Tokyo, Japan?

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Yeah,

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Becks: Japan, all over Japan.

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Yep.

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And then I was in Ireland.

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Boyd Petersen: Yes.

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Becks: How was that?

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And I was all over

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Boyd Petersen: Ireland too, so, yes.

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My goodness.

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Ireland is a lot tougher than

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Just Blane: Japan.

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Well, you know, for me, I was
here in South Jordan and I can

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tell you I'd have rather been in
either one of those places, so.

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Becks: Well, you know, from what
I was seeing on Facebook, Blane, I

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didn't want to be in South Jordan.

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You guys all got snow last week.

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No thanks.

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Yeah,

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Boyd Petersen: we had snow
and hail and oh my gosh.

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Just Blane: It was wild.

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The tornadoes.

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There was like tornadoes.

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Northern Lights.

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Like what's going on?

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What's happening right now?

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That I

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Becks: am disappointed that I
missed was the Northern Lights.

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The pictures on our Facebook
page looked absolutely awesome.

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Just Blane: Oh yeah.

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So I guess we got to start this off
and it just needs to be a battle.

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Who had the best vacation?

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Who had the best vacation out of
you two, from Japan to America?

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I don't

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Becks: know if we go that way, Blane,
or if like, it's just time for you

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to have an international vacation.

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I think that, you know, maybe
we just throw that out there.

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Where are we sending Blane?

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I

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Boyd Petersen: like that idea.

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Becks: Yeah, yeah, exactly.

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Boyd Petersen: Very true.

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Yeah.

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Just Blane: We're here with Boyd
Peterson, a man of many hats.

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Yes.

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That's pretty much accurate, right?

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Because I think From the time we've
known Boyd, seeing him at, uh, business

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networking events, I've heard five
or six different things that he does.

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All of them outstanding.

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Boyd, you did, your main
focus is digital marketing.

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Is that correct?

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Boyd Petersen: That's correct.

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Yes.

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Just Blane: Tell us, look, I already
know some of the history on Boyd.

260
00:07:58,663 --> 00:08:03,993
So, without giving spoilers away, how
did you get into digital marketing?

261
00:08:05,203 --> 00:08:07,063
Boyd Petersen: Well, you know,
that's an interesting story,

262
00:08:07,413 --> 00:08:09,553
because I started with newspapers.

263
00:08:10,123 --> 00:08:11,042
So back in

264
00:08:11,043 --> 00:08:15,623
Boyd Petersen: 1998, my wife and I bought
a small little community newspaper.

265
00:08:15,963 --> 00:08:18,327
Had a circulation of about 17, 000.

266
00:08:18,698 --> 00:08:21,008
Uh, here in the South end
of the Salt Lake Valley.

267
00:08:21,598 --> 00:08:26,258
It was called the South, South
Valley Journal and covered mainly

268
00:08:26,268 --> 00:08:30,798
Draper, a little bit of Draper, Olive
Riverton, Harriman and Bluffdale.

269
00:08:31,248 --> 00:08:36,078
And, uh, so we bought that and then
we kept building it and building it.

270
00:08:36,848 --> 00:08:41,518
Well, in 2006, I recognized that
people were going to start saying,

271
00:08:41,518 --> 00:08:44,118
you know, I'm going to stop
advertising with your newspaper.

272
00:08:44,268 --> 00:08:45,748
I want to try this digital stuff.

273
00:08:46,353 --> 00:08:46,633
Well, I

274
00:08:46,633 --> 00:08:49,313
Boyd Petersen: wanted to just
be able to say, you know what?

275
00:08:49,383 --> 00:08:53,603
I can help you with that because
my background is very much into

276
00:08:54,133 --> 00:08:55,663
all kinds of digital stuff.

277
00:08:56,423 --> 00:09:00,693
So we did things like, uh, you
know, uh, email marketing, uh,

278
00:09:00,703 --> 00:09:03,303
banner ads, uh, text messaging.

279
00:09:03,683 --> 00:09:07,093
And then as, uh, social media
came along, we added social media

280
00:09:07,533 --> 00:09:09,123
and, uh, so that's what we did.

281
00:09:09,153 --> 00:09:11,252
And I was able to have a lot of fun.

282
00:09:11,343 --> 00:09:17,083
Customers come and say, okay, well, let's
do both, uh, radio or not radio, sorry,

283
00:09:17,083 --> 00:09:20,393
newspaper and, um, and the digital ads.

284
00:09:20,393 --> 00:09:23,203
And so we did, and we had quite
a few people who were doing

285
00:09:23,463 --> 00:09:25,033
banner ads on our website.

286
00:09:25,603 --> 00:09:27,083
And so that's what we were doing.

287
00:09:27,083 --> 00:09:30,177
Just Blane: 2006.

288
00:09:31,468 --> 00:09:34,658
So this was, I mean, the internet
had been around for a little bit.

289
00:09:34,668 --> 00:09:36,508
So this was still early days though.

290
00:09:36,508 --> 00:09:37,538
Still early days.

291
00:09:37,988 --> 00:09:38,218
Becks: Yeah.

292
00:09:38,218 --> 00:09:40,818
Our kids are probably like,
what's a newspaper, right?

293
00:09:46,328 --> 00:09:47,218
Just Blane: I'll tell you about that.

294
00:09:47,258 --> 00:09:48,308
I love a newspaper.

295
00:09:48,768 --> 00:09:53,708
Printing play that I grew up in a small
town and we had a small paper the Humboldt

296
00:09:53,708 --> 00:09:58,008
Chronicle, baby I just put it back on
the map And I used to hang out with the

297
00:09:58,008 --> 00:10:02,988
owner in there Frank Wormuth was his
name and I that's where I grew Passionate

298
00:10:03,028 --> 00:10:05,688
about being in media of some sort.

299
00:10:05,688 --> 00:10:08,538
I was like, this is where I want to
be it There's nothing like seeing that

300
00:10:08,538 --> 00:10:10,878
printing press just roll I don't know.

301
00:10:10,878 --> 00:10:11,778
It was something about it.

302
00:10:11,778 --> 00:10:12,028
It got me.

303
00:10:12,308 --> 00:10:12,698
You know,

304
00:10:13,048 --> 00:10:16,948
Becks: it does bring up something because
it isn't so nostalgic, like to have

305
00:10:16,948 --> 00:10:21,058
that paper in your hand and the smell
of the print and the newspaper, right?

306
00:10:21,078 --> 00:10:23,048
Like to still have that tangible piece.

307
00:10:23,058 --> 00:10:28,418
So I kind of miss that in today's era, but
you know, it really is fascinating, Boyd,

308
00:10:28,418 --> 00:10:35,883
that you, You know, just really took on
the change and the technology and evolved

309
00:10:35,893 --> 00:10:40,263
into, you know, being relevant because
things did change pretty quickly, too.

310
00:10:41,213 --> 00:10:43,583
Boyd Petersen: Well, in 2014,
we sold the newspapers and

311
00:10:43,583 --> 00:10:44,803
they're still running today.

312
00:10:44,953 --> 00:10:45,203
Yeah.

313
00:10:45,213 --> 00:10:45,423
Here

314
00:10:45,423 --> 00:10:47,763
Boyd Petersen: in this area,
it's the South Jordan Journal.

315
00:10:48,673 --> 00:10:49,963
One of our newspapers, too.

316
00:10:49,963 --> 00:10:52,173
When we sold them, we had 14 newspapers.

317
00:10:52,523 --> 00:10:53,923
When we bought them, we had one.

318
00:10:55,973 --> 00:10:59,233
But when we sold them, uh, I was
selling them to this younger guy.

319
00:10:59,243 --> 00:11:01,003
He was probably about 32 or so.

320
00:11:03,253 --> 00:11:06,873
About a week before we're closing on the
newspapers calls me up and he says Boyd.

321
00:11:07,113 --> 00:11:08,623
What's this digital crap?

322
00:11:10,693 --> 00:11:15,073
We have this digital agency and here's
what we do and I was telling him and

323
00:11:15,073 --> 00:11:20,133
when I got I said Finally and we do
the digital marketing with social media

324
00:11:20,603 --> 00:11:25,018
and he said no, no, no, no, wait, wait,
wait You do understand social media is

325
00:11:25,018 --> 00:11:26,668
a fad and it'll be gone in two years.

326
00:11:26,668 --> 00:11:27,848
And

327
00:11:27,848 --> 00:11:29,878
Boyd Petersen: I said, you know what?

328
00:11:29,888 --> 00:11:30,848
That's okay, Brian.

329
00:11:31,338 --> 00:11:32,528
I'll just keep that.

330
00:11:32,828 --> 00:11:34,738
No one else knows how to sell it anyway.

331
00:11:35,068 --> 00:11:36,158
Let me just keep that.

332
00:11:36,158 --> 00:11:37,058
And he says, you got it.

333
00:11:37,058 --> 00:11:38,168
You got, I don't want that.

334
00:11:38,518 --> 00:11:39,318
Wow.

335
00:11:39,348 --> 00:11:39,728
Okay.

336
00:11:40,378 --> 00:11:43,528
So, I mean, he has built the
newspapers when we sold it

337
00:11:43,528 --> 00:11:45,388
to him, we had 14 newspapers.

338
00:11:45,708 --> 00:11:50,008
Uh, I think he has 22
right now, two up in Idaho.

339
00:11:50,048 --> 00:11:51,183
And so Yeah.

340
00:11:51,183 --> 00:11:54,983
And you know, there is still a
market for newspapers, especially

341
00:11:54,983 --> 00:12:00,393
when they're community based, like
the, uh, you know, the regional

342
00:12:00,393 --> 00:12:02,413
ones we have here and other places.

343
00:12:02,823 --> 00:12:06,633
They keep, their circulation keeps
dropping, but the circulation

344
00:12:06,633 --> 00:12:10,273
for the newspapers like what we
were doing is still going up.

345
00:12:10,883 --> 00:12:11,423
I think one

346
00:12:12,533 --> 00:12:16,783
Just Blane: of the interesting things here
that I can already just, just point out

347
00:12:16,813 --> 00:12:20,173
is the fact that we're talking about stuff
and we're talking about it in a way that

348
00:12:20,743 --> 00:12:22,253
it sounds like it's a hundred years old.

349
00:12:22,643 --> 00:12:25,823
Like it sounds like when we're
saying, Oh, well back in the

350
00:12:25,823 --> 00:12:28,113
day, this is less than 20 years.

351
00:12:28,318 --> 00:12:30,148
Yeah, this is all in less than 20 years.

352
00:12:30,148 --> 00:12:35,828
That's crazy to think that we're
progressing that fast, but before, before

353
00:12:35,828 --> 00:12:41,118
I get some answers on what your thoughts
are for the future, let's run back to

354
00:12:41,118 --> 00:12:44,408
some of those early days of your business.

355
00:12:44,688 --> 00:12:47,138
Like, well, you gotta have
some, some crazy stories,

356
00:12:47,148 --> 00:12:48,628
some fun stuff that you did.

357
00:12:49,468 --> 00:12:51,208
Something that stands out.

358
00:12:51,378 --> 00:12:53,648
Maybe it's that story you just
told where you told him, Hey,

359
00:12:54,078 --> 00:12:55,128
Boyd Petersen: I'll, I'll handle it.

360
00:12:55,128 --> 00:13:01,158
Yeah, well, you know, one of the funny
things that, uh, we were doing and

361
00:13:01,158 --> 00:13:07,228
it's funny and sad at the same time,
we had, uh, about, oh, I dunno, 18 or

362
00:13:07,228 --> 00:13:10,938
20, uh, text messaging companies, you
know, companies that use text messaging.

363
00:13:11,278 --> 00:13:14,978
One of them was a, a bakery here in

364
00:13:14,978 --> 00:13:16,927
Daybreak.

365
00:13:16,928 --> 00:13:18,528
Boyd Petersen: You guys won't
remember them because they

366
00:13:18,528 --> 00:13:20,628
went out of business in 2015.

367
00:13:21,188 --> 00:13:26,088
And the reason they went out
of business in 2015 was because

368
00:13:26,438 --> 00:13:28,688
the new company, he kept that.

369
00:13:28,698 --> 00:13:31,188
That was the only thing he wanted
to keep out of the digital stuff

370
00:13:31,188 --> 00:13:32,818
was the, the text messaging.

371
00:13:32,818 --> 00:13:36,658
And I thought, oh good, it's
because they make about 10, a month.

372
00:13:37,503 --> 00:13:42,573
No, it's because we had a huge,
uh, mailing list or texting

373
00:13:42,573 --> 00:13:46,193
list to our customers saying,
here comes the newspaper.

374
00:13:46,223 --> 00:13:47,703
Watch for it in your mail.

375
00:13:48,003 --> 00:13:48,263
Okay.

376
00:13:48,263 --> 00:13:48,623
That kind of thing.

377
00:13:49,663 --> 00:13:50,703
And he wanted that.

378
00:13:50,973 --> 00:13:54,863
Well, he let all the other people
that were on that text messaging go.

379
00:13:55,383 --> 00:13:58,373
And one of them was this, uh, bakery.

380
00:13:58,493 --> 00:14:00,003
Now, let me tell you
the story of the bakery.

381
00:14:00,383 --> 00:14:04,232
The bakery called me and
this is probably 2011, 2000.

382
00:14:04,233 --> 00:14:05,453
Yeah, it's probably 2011.

383
00:14:05,453 --> 00:14:05,467
Of it.

384
00:14:05,828 --> 00:14:07,478
And she says, Boyd, I need your help.

385
00:14:08,083 --> 00:14:08,883
Can you come see me?

386
00:14:08,923 --> 00:14:09,403
So I did.

387
00:14:09,703 --> 00:14:14,683
We sat down in a restaurant and
she said, Boyd, if I don't double

388
00:14:14,683 --> 00:14:19,623
my sales in the next 60, maybe
90 days, I'm out of business.

389
00:14:20,023 --> 00:14:24,703
I can't, I'm just not making it go and
you know, having the people I have.

390
00:14:25,103 --> 00:14:27,073
And I said, well, okay,
let me look at it now.

391
00:14:27,073 --> 00:14:31,323
She was advertising with us in the
journals, but she wasn't getting

392
00:14:31,323 --> 00:14:32,513
quite as much as you want it.

393
00:14:32,513 --> 00:14:35,333
And I said, and I'm looking at
all the people coming in and they

394
00:14:35,333 --> 00:14:38,033
said, do you have a brownies today?

395
00:14:38,033 --> 00:14:39,313
Are they the fresh brownies?

396
00:14:39,313 --> 00:14:40,623
I don't want yesterday's brownies.

397
00:14:40,993 --> 00:14:44,453
And she said, and of course
they'd say one or two days a week.

398
00:14:44,453 --> 00:14:45,483
They'd say, yes, we do.

399
00:14:45,798 --> 00:14:47,728
But the rest of the week they say no.

400
00:14:48,368 --> 00:14:53,188
And I said, okay, what if we put
together a text messaging program?

401
00:14:53,648 --> 00:14:57,578
And we said, fresh brownies
out of the oven today.

402
00:14:58,108 --> 00:15:00,878
And only people who want to know
about that sign up for that.

403
00:15:01,798 --> 00:15:02,518
Ooh, okay.

404
00:15:02,518 --> 00:15:02,578
Yeah.

405
00:15:02,988 --> 00:15:08,448
Well we did that with, uh, a whole bunch
of the things that she had cake pops

406
00:15:08,508 --> 00:15:12,978
with, uh, e Claire's with, uh, lemon bars.

407
00:15:12,978 --> 00:15:13,518
Oh my gosh.

408
00:15:13,518 --> 00:15:14,328
There was a lot of 'em.

409
00:15:14,718 --> 00:15:15,078
Okay.

410
00:15:15,168 --> 00:15:17,328
And then she was doing breads as well.

411
00:15:17,328 --> 00:15:19,428
And so we said, okay, let's
do the breads as well.

412
00:15:19,668 --> 00:15:21,048
And then she had a sandwich.

413
00:15:21,108 --> 00:15:24,103
Uh, she would do sandwiches
with the bread of the day.

414
00:15:26,088 --> 00:15:29,908
And so at 11 o'clock in the morning,
we'd send out and say, Hey, today's the

415
00:15:29,918 --> 00:15:34,558
sandwich is, and then she would, you know,
describe that to him in the text message.

416
00:15:35,488 --> 00:15:36,138
She tripled.

417
00:15:36,998 --> 00:15:37,918
Becks: Bring that back.

418
00:15:37,918 --> 00:15:39,558
I'm just, I'm getting hungry now.

419
00:15:43,893 --> 00:15:44,873
Boyd Petersen: Did you say

420
00:15:44,873 --> 00:15:45,363
Becks: triple?

421
00:15:45,383 --> 00:15:46,663
Boyd Petersen: You said tripled her sales?

422
00:15:46,733 --> 00:15:50,093
Tripled her business in 30 days.

423
00:15:50,203 --> 00:15:50,443
Oh,

424
00:15:51,023 --> 00:15:51,263
Becks: boy.

425
00:15:51,283 --> 00:15:52,533
That is awesome.

426
00:15:52,533 --> 00:15:53,253
Boyd Petersen: Here's the thing.

427
00:15:53,533 --> 00:15:58,303
She was making a huge batch
of brownies every Monday.

428
00:15:58,613 --> 00:15:59,033
Becks: Yeah.

429
00:15:59,113 --> 00:16:00,233
Boyd Petersen: It would last her all week.

430
00:16:01,193 --> 00:16:05,323
With this program, she had to make
another huge batch of brownies on Tuesday.

431
00:16:05,748 --> 00:16:06,128
Becks: Yeah.

432
00:16:06,408 --> 00:16:06,538
Wow.

433
00:16:06,868 --> 00:16:07,468
That's amazing.

434
00:16:07,478 --> 00:16:07,898
And you know,

435
00:16:07,908 --> 00:16:10,638
Boyd Petersen: on Thursday, and then she
didn't make them for the rest of the week.

436
00:16:10,978 --> 00:16:13,898
But you know, she just,
um, brownies went nuts.

437
00:16:14,078 --> 00:16:16,768
So did all of the other
things that she had like that.

438
00:16:17,048 --> 00:16:20,438
Because people got to
know when it was fresh.

439
00:16:20,588 --> 00:16:20,688
Right

440
00:16:21,598 --> 00:16:22,038
Boyd Petersen: out of the oven.

441
00:16:22,698 --> 00:16:26,918
And people would, they, and we had
it so that this text messaging was

442
00:16:27,248 --> 00:16:32,023
a different text than what most
people use, you could respond to it.

443
00:16:33,863 --> 00:16:34,513
Yes.

444
00:16:34,753 --> 00:16:37,273
And it's not a shared text message.

445
00:16:37,273 --> 00:16:37,953
That's why.

446
00:16:38,233 --> 00:16:42,103
And so she, the people would send
back and say, keep me a dozen.

447
00:16:42,483 --> 00:16:42,903
Yeah.

448
00:16:43,273 --> 00:16:44,783
Boyd Petersen: And she
would pull a dozen for him.

449
00:16:44,783 --> 00:16:47,223
And they would say whose name
it was because they, when they

450
00:16:47,223 --> 00:16:48,612
signed up, they put their name in.

451
00:16:49,283 --> 00:16:50,453
And so she was very

452
00:16:50,503 --> 00:16:51,253
Becks: targeted,

453
00:16:52,793 --> 00:16:53,703
Boyd Petersen: really, really well.

454
00:16:54,103 --> 00:16:54,423
Well,

455
00:16:54,423 --> 00:16:55,722
that's

456
00:16:55,723 --> 00:16:59,233
Boyd Petersen: what that kept her
in business for years and years.

457
00:16:59,233 --> 00:17:03,543
And then in 2015, 14, when I
sold the business, uh, the guy

458
00:17:03,543 --> 00:17:04,763
just didn't care much about it.

459
00:17:04,763 --> 00:17:09,343
And so he didn't really give her any help
and service and she needed some changes

460
00:17:09,343 --> 00:17:11,953
and, and, uh, he didn't know what to do.

461
00:17:11,953 --> 00:17:13,023
And so he just let it go.

462
00:17:14,103 --> 00:17:14,313
Becks: Wow.

463
00:17:15,563 --> 00:17:16,833
Oh, darn.

464
00:17:17,553 --> 00:17:17,843
Boyd Petersen: I mean,

465
00:17:17,843 --> 00:17:21,503
Becks: this really does lead into
a question that I had for you.

466
00:17:21,503 --> 00:17:25,943
As you know, Blane and I are
part of the admin for DBC or

467
00:17:25,943 --> 00:17:27,373
the Daybreak Business Community.

468
00:17:27,373 --> 00:17:30,783
And we get this question all the time
from our business owners is about

469
00:17:30,783 --> 00:17:33,203
marketing and what key strategies are.

470
00:17:33,493 --> 00:17:39,328
It sounds like really targeting You
know, that, um, specific audience,

471
00:17:39,328 --> 00:17:41,938
like who is your primary client?

472
00:17:41,968 --> 00:17:44,318
And then you go after
that client directly.

473
00:17:44,318 --> 00:17:48,108
Do you have any other, you know,
key strategies or marketing

474
00:17:48,108 --> 00:17:49,538
advice for these business owners?

475
00:17:49,978 --> 00:17:51,888
Boyd Petersen: So a lot of
people, they, they say, uh, how

476
00:17:51,888 --> 00:17:53,918
can I find more, uh, prospects?

477
00:17:53,938 --> 00:17:55,838
I want more prospects or leads.

478
00:17:56,718 --> 00:17:58,128
Prospects are better than leads.

479
00:17:58,498 --> 00:18:00,668
Prospects are, you know,
ready to buy almost.

480
00:18:00,978 --> 00:18:04,838
And so, uh, one of the things we've
asked people to do, and I do this

481
00:18:04,838 --> 00:18:08,828
all the time, I ask them to talk
to the customers they already have.

482
00:18:09,688 --> 00:18:09,748
Find out

483
00:18:09,958 --> 00:18:12,098
Boyd Petersen: where they hang out online.

484
00:18:12,998 --> 00:18:17,993
Because you know, if their customers are
not hanging out on, One social media, and

485
00:18:17,993 --> 00:18:19,903
that's the only place you're doing it on.

486
00:18:20,403 --> 00:18:21,643
You're wasting your money.

487
00:18:21,993 --> 00:18:23,563
And I'll give you some examples of that.

488
00:18:23,873 --> 00:18:30,363
So we have, uh, this HVAC company and last
May we did a survey for them and we found

489
00:18:30,363 --> 00:18:36,923
out that 79 percent of their customers
were on Facebook almost every day.

490
00:18:37,293 --> 00:18:37,863
Wow.

491
00:18:38,203 --> 00:18:38,733
That's huge.

492
00:18:39,523 --> 00:18:42,343
Well, that's huge, but here's the thing.

493
00:18:42,363 --> 00:18:44,803
It was the next question
that really helped us.

494
00:18:45,513 --> 00:18:50,003
They didn't pay any attention to
their type of ads when they were on

495
00:18:50,003 --> 00:18:52,672
Facebook.

496
00:18:52,853 --> 00:18:54,243
Boyd Petersen: We asked
them, well, why not?

497
00:18:54,533 --> 00:18:58,073
And they said, we go to Facebook
to connect with friends and family.

498
00:18:58,073 --> 00:18:59,773
We don't like being sold to.

499
00:19:00,328 --> 00:19:00,548
Becks: Hmm.

500
00:19:00,968 --> 00:19:01,308
Got it.

501
00:19:01,448 --> 00:19:01,668
Yep.

502
00:19:02,018 --> 00:19:02,308
Boyd Petersen: Okay.

503
00:19:02,648 --> 00:19:05,293
Now that's a big thing
to pay attention to.

504
00:19:05,473 --> 00:19:09,343
So, and the, and the next question
is, where else are you on and where

505
00:19:09,343 --> 00:19:12,433
would you like to see our ads?

506
00:19:12,438 --> 00:19:12,808
Mm-Hmm.

507
00:19:13,123 --> 00:19:13,363
, you know,

508
00:19:13,368 --> 00:19:15,433
Boyd Petersen: or our, uh, or,
and, and it's, it wasn't just

509
00:19:15,433 --> 00:19:17,773
ads, you know, it's our content.

510
00:19:17,923 --> 00:19:17,983
Yeah.

511
00:19:18,043 --> 00:19:22,123
Because some of 'em will be ads, some of
'em be things to tell you about what we

512
00:19:22,123 --> 00:19:27,313
are doing, what you can do to, you know,
save money on this or that, and to, you

513
00:19:27,313 --> 00:19:28,963
know, home improvements, things like that.

514
00:19:29,613 --> 00:19:30,033
Well.

515
00:19:30,598 --> 00:19:32,328
Instagram was number one for them.

516
00:19:33,758 --> 00:19:34,198
Okay.

517
00:19:34,818 --> 00:19:39,838
Uh, Instagram was their second highest
in, uh, you know, the social media

518
00:19:39,868 --> 00:19:45,498
being, uh, you know, people going to
at 63, I think percent, uh, went to

519
00:19:45,498 --> 00:19:49,818
that, but it was really high on it.

520
00:19:49,818 --> 00:19:53,998
It, it outdid all of the other
social media sites combined.

521
00:19:54,378 --> 00:19:55,607
What

522
00:19:55,608 --> 00:19:57,358
Boyd Petersen: they were
getting on Instagram.

523
00:19:57,748 --> 00:20:03,678
So he had been putting ads on
Facebook from years and kept saying,

524
00:20:03,698 --> 00:20:05,328
I'm just not getting any results.

525
00:20:05,328 --> 00:20:10,438
And now we know why you've got to
know why you've got to know how,

526
00:20:10,558 --> 00:20:13,938
you know, why are people doing
it or why are they not doing it?

527
00:20:14,488 --> 00:20:17,408
And so, and that's a key
thing that is necessary.

528
00:20:17,778 --> 00:20:21,028
Just Blane: Now, how long, how long
did it take you to figure that out?

529
00:20:22,158 --> 00:20:22,718
Boyd Petersen: Not long.

530
00:20:22,788 --> 00:20:29,698
You gotta understand, I come from
a background, back in the 1990s,

531
00:20:29,748 --> 00:20:33,828
when I graduated from college
there, it was in marketing.

532
00:20:34,778 --> 00:20:40,108
And one of the first things I figured
out was, you gotta know where people

533
00:20:40,138 --> 00:20:42,168
are paying attention to your message.

534
00:20:42,673 --> 00:20:47,233
Not just throw it on what you think it
is and not what you think it should be.

535
00:20:47,673 --> 00:20:53,233
It's what your customers are using, what
your prospects will, uh, be attracted to.

536
00:20:53,833 --> 00:20:56,113
And so it's really hard for some people.

537
00:20:56,113 --> 00:20:58,383
They say, well, I love this type of thing.

538
00:20:58,383 --> 00:20:59,283
And I love that.

539
00:20:59,643 --> 00:21:00,943
And it doesn't matter.

540
00:21:02,983 --> 00:21:03,293
Yeah.

541
00:21:04,003 --> 00:21:08,763
You know, it just doesn't matter because
if you love something, you know, I like,

542
00:21:09,323 --> 00:21:14,243
and you, you see my star Trek and star
Wars and, and time Lord stuff behind me.

543
00:21:14,583 --> 00:21:16,793
I love that, but that's not for everybody.

544
00:21:17,133 --> 00:21:17,413
Yeah,

545
00:21:17,433 --> 00:21:19,543
Boyd Petersen: but what if I
wrote things all about that?

546
00:21:19,543 --> 00:21:23,913
Well, you know, it's great if I'm
trying to shotgun the approach.

547
00:21:24,093 --> 00:21:24,783
No, it's not.

548
00:21:26,003 --> 00:21:29,093
Shotgun approach is not
going to do anything for you.

549
00:21:29,723 --> 00:21:33,963
You know, if I wanted to, you know,
you know, one of the things and I know

550
00:21:33,963 --> 00:21:38,103
you'll probably ask me about this is why
do I do a lot of things with Star Trek?

551
00:21:38,503 --> 00:21:42,323
And you I keep telling people, you
have to do and one to one with me.

552
00:21:43,463 --> 00:21:46,923
It goes along with I got
to work with Star Trek.

553
00:21:47,598 --> 00:21:48,958
Becks: Oh, wow.

554
00:21:49,848 --> 00:21:50,178
Boyd Petersen: I know

555
00:21:50,198 --> 00:21:52,358
Becks: Blane had some
questions all about Star Trek.

556
00:21:52,368 --> 00:21:53,858
He wanted to get to that right off.

557
00:21:54,318 --> 00:21:55,288
Just Blane: Yeah, yeah, yeah.

558
00:21:55,288 --> 00:21:57,638
Before we get to that
though, we got other stuff.

559
00:21:57,638 --> 00:21:58,728
But yeah, go ahead Boyd.

560
00:21:59,368 --> 00:22:02,548
Boyd Petersen: Well, anyway, the
key is you got to find out what the

561
00:22:02,718 --> 00:22:07,948
customers are interested in and find
out how they are going to respond.

562
00:22:08,973 --> 00:22:10,683
Advertisements that
you're putting together.

563
00:22:10,983 --> 00:22:13,903
So with that HVAC company,
we put together some ads.

564
00:22:14,083 --> 00:22:15,923
We asked their current customers.

565
00:22:16,173 --> 00:22:17,383
Do you like these?

566
00:22:18,273 --> 00:22:21,593
And some of them, they
said, that's too salesy.

567
00:22:22,753 --> 00:22:23,063
You know,

568
00:22:23,213 --> 00:22:27,433
Boyd Petersen: it's too, like we had
one that was talking about, uh, you

569
00:22:27,433 --> 00:22:34,798
know, your, If you're only getting it
cool now, it's going to fail in July.

570
00:22:35,828 --> 00:22:36,698
They didn't like that.

571
00:22:37,728 --> 00:22:37,838
They

572
00:22:37,838 --> 00:22:38,628
Boyd Petersen: said, no, no, no.

573
00:22:39,298 --> 00:22:43,988
That just feels like I'm doing
something wrong and it's going to

574
00:22:43,988 --> 00:22:45,698
fail on me because of my fault.

575
00:22:46,968 --> 00:22:50,168
People don't like to
have themselves blamed.

576
00:22:50,788 --> 00:22:52,678
For anything that happens.

577
00:22:54,008 --> 00:22:54,068
Okay.

578
00:22:54,078 --> 00:22:56,688
And so we, we, we
changed the answer round.

579
00:22:57,128 --> 00:23:02,328
And so, uh, you know, uh, we changed
it so that it said something about, you

580
00:23:02,328 --> 00:23:07,328
know, if, if you're getting, uh, you're
having trouble staying cool now, let's

581
00:23:07,328 --> 00:23:10,018
help you get it so you're nice and cold.

582
00:23:10,323 --> 00:23:11,083
In July.

583
00:23:11,343 --> 00:23:12,083
Just Blane: Uh,

584
00:23:12,423 --> 00:23:12,673
Boyd Petersen: okay.

585
00:23:12,703 --> 00:23:13,743
Now you see the difference?

586
00:23:13,943 --> 00:23:15,392
I do see the difference.

587
00:23:15,393 --> 00:23:17,823
Just Blane: Almost the almost,
the other one's almost like fear.

588
00:23:17,823 --> 00:23:19,523
It's like, we're going to, we're going to,

589
00:23:20,823 --> 00:23:21,053
Boyd Petersen: yeah,

590
00:23:22,203 --> 00:23:23,123
Just Blane: the second one's like,

591
00:23:23,853 --> 00:23:25,723
Boyd Petersen: you're going
to pay for it, you know,

592
00:23:27,043 --> 00:23:29,853
Just Blane: the other way that
you just said it feels organic.

593
00:23:30,333 --> 00:23:32,093
It feels human.

594
00:23:32,703 --> 00:23:32,933
Becks: Yeah.

595
00:23:32,933 --> 00:23:34,103
And helpful versus.

596
00:23:34,623 --> 00:23:35,703
You know, fearful.

597
00:23:36,203 --> 00:23:36,543
Just Blane: Yeah.

598
00:23:36,543 --> 00:23:37,273
No, I love that.

599
00:23:37,273 --> 00:23:38,843
Now, Boyd, was this HVAC thing?

600
00:23:38,843 --> 00:23:41,653
Was this a recent thing or do you got,
do you have a project or something

601
00:23:41,723 --> 00:23:42,843
you're working on now that you're.

602
00:23:43,093 --> 00:23:43,853
Boyd Petersen: Last year.

603
00:23:44,263 --> 00:23:48,913
So I asked my clients to do this almost
every client and that's what we did with,

604
00:23:48,973 --> 00:23:53,733
uh, well, we didn't do it quite like that
with the, uh, the company I was telling

605
00:23:53,733 --> 00:23:59,433
you about a minute ago, the bakery, I
just sitting there could see how text

606
00:23:59,433 --> 00:24:01,513
messaging would be their best opportunity.

607
00:24:01,603 --> 00:24:02,223
Becks: Yeah.

608
00:24:02,483 --> 00:24:03,033
Boyd Petersen: Okay.

609
00:24:03,033 --> 00:24:03,113
Yeah.

610
00:24:03,493 --> 00:24:08,213
And to be quite honest, they did stop
doing their ads in us, in the newspaper,

611
00:24:08,493 --> 00:24:10,543
because they were doing so well with that.

612
00:24:10,813 --> 00:24:14,373
In fact, they got to the point where they
said, we gotta slow it down a little.

613
00:24:15,893 --> 00:24:16,163
That's

614
00:24:16,163 --> 00:24:16,593
Just Blane: crazy.

615
00:24:16,603 --> 00:24:17,933
Boyd Petersen: To that point, yes.

616
00:24:18,333 --> 00:24:19,923
Just Blane: When you say,
I gotta slow down business,

617
00:24:19,923 --> 00:24:20,843
that's not a bad thing though.

618
00:24:21,343 --> 00:24:22,773
That's, when you gotta slow it down.

619
00:24:22,913 --> 00:24:25,613
Boyd Petersen: You know what
you're capable of, and if

620
00:24:25,613 --> 00:24:27,863
it's hitting that ceiling.

621
00:24:28,303 --> 00:24:32,133
Don't let it push you over the top
because that'll put you into bankruptcy.

622
00:24:32,643 --> 00:24:33,033
Just Blane: Yeah.

623
00:24:33,103 --> 00:24:34,243
So, so that was last year.

624
00:24:34,243 --> 00:24:36,123
So what's something right now
that you're proud of that you're

625
00:24:36,163 --> 00:24:38,933
working on or that you just did or
something that stands out to you?

626
00:24:39,283 --> 00:24:40,023
Boyd Petersen: I've got a good one.

627
00:24:40,063 --> 00:24:44,813
So we had this customer, uh, they do
teeth whitening and that's all they do.

628
00:24:45,003 --> 00:24:45,433
Okay.

629
00:24:45,693 --> 00:24:48,223
And they're down in the Utah County area.

630
00:24:48,643 --> 00:24:53,523
Well, they came to me and they said,
here are the, uh, you know, what we feel

631
00:24:53,523 --> 00:24:58,288
is the right They've been talking to
some other owners of the same type of

632
00:24:58,288 --> 00:25:02,838
business and they were going after people
that were getting ready to get married.

633
00:25:02,848 --> 00:25:07,128
They were going after, uh, you
know, some different things when

634
00:25:07,158 --> 00:25:08,908
it was a change in their life.

635
00:25:09,408 --> 00:25:09,808
Okay.

636
00:25:10,068 --> 00:25:10,958
Boyd Petersen: Well, great.

637
00:25:11,218 --> 00:25:17,088
So we, we targeted like a flower
shops and, uh, uh, uh, reception

638
00:25:17,098 --> 00:25:20,508
centers and, uh, places like
that, that where they would go to.

639
00:25:20,518 --> 00:25:27,618
Well, We picked up a few people, but they
only had eight clicks the entire month.

640
00:25:27,968 --> 00:25:28,258
Wow.

641
00:25:28,968 --> 00:25:30,268
It was terrible.

642
00:25:31,378 --> 00:25:33,558
Just Blane: Well, I
feel like eight clicks.

643
00:25:33,558 --> 00:25:36,487
It's almost like you were just
blacklisted somewhere cause you can get.

644
00:25:36,818 --> 00:25:39,508
Eight people who
accidentally find you before.

645
00:25:41,318 --> 00:25:45,368
Boyd Petersen: So while I was, while they
were doing that, because he insisted,

646
00:25:45,408 --> 00:25:50,008
this is exactly what the, I have to do,
you know, and when you get a customer

647
00:25:50,008 --> 00:25:53,808
who just insists on something, well,
you do that, but while we were doing

648
00:25:53,808 --> 00:25:58,098
it, the last two weeks of it, I started
doing some other, uh, investigating.

649
00:25:58,438 --> 00:26:03,008
And I said, what you really need is
to go after the people that are in

650
00:26:03,018 --> 00:26:05,858
the two big colleges in Utah County.

651
00:26:07,133 --> 00:26:11,433
And all the people around them,
and they said, well, why is that?

652
00:26:11,453 --> 00:26:14,193
And I said, they're all the
same people you're looking for.

653
00:26:14,193 --> 00:26:18,363
But then instead of it being very targeted
to just that reception center, that maybe

654
00:26:18,363 --> 00:26:20,083
they're going to another reception center.

655
00:26:20,383 --> 00:26:21,813
And we don't know that

656
00:26:22,183 --> 00:26:23,603
Becks: you're catching them earlier,

657
00:26:23,843 --> 00:26:24,983
Boyd Petersen: catching them earlier.

658
00:26:26,073 --> 00:26:28,783
Well, in the 10 day, first 10 days.

659
00:26:29,148 --> 00:26:31,238
We got 85 clicks.

660
00:26:31,288 --> 00:26:31,858
Becks: Wow.

661
00:26:32,438 --> 00:26:36,778
Boyd Petersen: The first
month, 85, the next 10 days.

662
00:26:37,288 --> 00:26:37,588
Just Blane: That's

663
00:26:37,708 --> 00:26:38,068
Boyd Petersen: awesome.

664
00:26:41,398 --> 00:26:43,178
Just Blane: From eight,
literally just eight.

665
00:26:43,178 --> 00:26:45,007
Eight

666
00:26:46,388 --> 00:26:46,848
Boyd Petersen: in a month.

667
00:26:46,878 --> 00:26:47,248
Yeah.

668
00:26:47,738 --> 00:26:49,358
To 85 in 10 days.

669
00:26:49,873 --> 00:26:53,953
So if it can, you know, they, they
actually sold the business because

670
00:26:53,953 --> 00:26:56,943
he says, I got so little business and
I'm going, well, that's because you

671
00:26:56,943 --> 00:26:59,583
were going with bad information here.

672
00:26:59,583 --> 00:27:00,283
We've got it going.

673
00:27:00,283 --> 00:27:01,263
He says it's too late.

674
00:27:01,263 --> 00:27:01,933
I'm going to sell it.

675
00:27:02,863 --> 00:27:03,633
Oh,

676
00:27:03,743 --> 00:27:04,573
Boyd Petersen: okay.

677
00:27:04,613 --> 00:27:05,223
Whatever.

678
00:27:07,393 --> 00:27:07,953
But yeah.

679
00:27:08,263 --> 00:27:12,413
So that's the thing is you got
to pay attention to what you're,

680
00:27:12,483 --> 00:27:16,343
where your customers are going to
be, and you've got to target them.

681
00:27:16,833 --> 00:27:18,723
You got to put the right message for them.

682
00:27:19,023 --> 00:27:20,443
I mean, the messages were great.

683
00:27:20,473 --> 00:27:23,423
We put the messages together, you
know, are you getting married?

684
00:27:23,983 --> 00:27:28,343
We can help you make it so that you
you just dazzle them with your smile.

685
00:27:28,673 --> 00:27:29,293
Becks: Yeah.

686
00:27:29,583 --> 00:27:29,873
Boyd Petersen: Okay.

687
00:27:29,933 --> 00:27:33,883
I mean, we, we did, uh, you know,
we also did, uh, graduation.

688
00:27:34,383 --> 00:27:36,473
Uh, and there was a couple
of other things that we did.

689
00:27:36,773 --> 00:27:40,273
And, uh, so the ads were right,
because as soon as we got to

690
00:27:40,273 --> 00:27:44,953
the right way of marketing it,
It just really blossomed, but

691
00:27:45,183 --> 00:27:48,513
Becks: I really love what you're saying
there, Boyd, because sometimes, you know,

692
00:27:48,803 --> 00:27:50,353
Blaine and I are both business owners.

693
00:27:50,353 --> 00:27:53,743
Sometimes when you're in your business
and you're working in it, you, like

694
00:27:53,743 --> 00:27:59,763
you're saying, you just don't have
that insight to, for him example,

695
00:27:59,773 --> 00:28:05,313
for, as an example, taking it even
a step back to reach his audience at

696
00:28:05,313 --> 00:28:10,843
a, earlier stage, he didn't have that
perspective to get a broader audience.

697
00:28:10,843 --> 00:28:14,663
He was like, no, here's where it is, you
know, and sometimes when you're in your

698
00:28:14,663 --> 00:28:16,923
business, you just become so focused.

699
00:28:16,923 --> 00:28:18,323
You don't necessarily see that.

700
00:28:18,333 --> 00:28:23,723
So it's great that people can hire a
company like yours and you to dive in

701
00:28:23,723 --> 00:28:27,123
and say, Hey, let's look at this from
a different angle and perspective.

702
00:28:27,758 --> 00:28:32,668
And, you know, that's where your expertise
in marketing in this business over, we

703
00:28:32,668 --> 00:28:37,798
won't say how many years, but a lot of
years really can make a huge difference.

704
00:28:38,278 --> 00:28:41,178
Just Blane: Boyd, what is the name of the
business and how do we find that business?

705
00:28:41,628 --> 00:28:44,358
Boyd Petersen: Well, the
business is BP Media.

706
00:28:44,548 --> 00:28:46,948
Its actual name is Big Picture Media.

707
00:28:47,458 --> 00:28:49,108
But most people don't find it by that.

708
00:28:49,108 --> 00:28:53,248
They know me by BP media because
that's, uh, that's what we got for

709
00:28:53,248 --> 00:28:59,038
our, um, URL was BP media because
big picture media was already taken.

710
00:28:59,478 --> 00:28:59,738
And it

711
00:29:00,988 --> 00:29:02,038
Becks: matches your initials.

712
00:29:02,048 --> 00:29:02,638
That's easy.

713
00:29:02,758 --> 00:29:02,768
Oh,

714
00:29:02,768 --> 00:29:03,288
Boyd Petersen: it does.

715
00:29:03,308 --> 00:29:03,738
Yes.

716
00:29:04,408 --> 00:29:04,978
There you go.

717
00:29:04,978 --> 00:29:05,298
Yes.

718
00:29:05,328 --> 00:29:06,948
Big picture, media, BP media.

719
00:29:06,948 --> 00:29:07,198
com.

720
00:29:07,208 --> 00:29:07,708
That's it.

721
00:29:08,068 --> 00:29:11,708
And, uh, you know, that's a great
way to find out more about us.

722
00:29:12,173 --> 00:29:16,243
We are working on our website right now
to update some new stuff that we have.

723
00:29:16,613 --> 00:29:18,413
And, uh, so that's always fun.

724
00:29:18,893 --> 00:29:22,593
Uh, you know, because, uh, you know,
it's kind of like the mechanic whose

725
00:29:23,223 --> 00:29:27,173
own cars don't run as well as the ones
he's picturing, you know, and that's

726
00:29:27,183 --> 00:29:29,403
what we get with ours, with our website.

727
00:29:30,393 --> 00:29:33,863
Oh, we're going to, we got to get
to what we started two years ago.

728
00:29:34,283 --> 00:29:34,663
Right.

729
00:29:35,423 --> 00:29:38,963
Just Blane: So boy, it sounds like,
it sounds like you were kind of.

730
00:29:40,008 --> 00:29:43,378
On the front end of some of these
fads, what's the next fad you see?

731
00:29:43,428 --> 00:29:47,268
What, what fad are we in right now
that is not going anywhere, but people

732
00:29:47,588 --> 00:29:48,918
will argue that it is, you know?

733
00:29:49,548 --> 00:29:53,268
Boyd Petersen: Well, one of the big fads
right now that is, uh, you know, people

734
00:29:53,368 --> 00:29:56,208
just aren't paying attention to is video.

735
00:29:56,528 --> 00:29:59,452
You know, now, of course, a lot of people
are saying, oh, video, video, video.

736
00:29:59,763 --> 00:30:02,733
But they're not optimizing them correctly.

737
00:30:03,343 --> 00:30:08,163
And that's the key is optimizing your
videos so that people will find you.

738
00:30:08,163 --> 00:30:12,123
And we have, we have
some videos that we do.

739
00:30:12,453 --> 00:30:17,373
We're on the first page for
those targeted keywords.

740
00:30:17,788 --> 00:30:20,878
Within 24 hours, first page.

741
00:30:21,298 --> 00:30:25,718
And it draws people in because we
know what people are looking for.

742
00:30:25,718 --> 00:30:27,968
We know how to put it in.

743
00:30:27,968 --> 00:30:33,558
So Google will give them our information
because we're the number one way

744
00:30:33,598 --> 00:30:35,458
of them getting that information.

745
00:30:36,128 --> 00:30:39,318
That's and using video is the
best way of doing it as well.

746
00:30:39,318 --> 00:30:40,368
People love video.

747
00:30:40,558 --> 00:30:44,428
I want to watch a video rather than,
uh, you know, read about it or.

748
00:30:44,728 --> 00:30:45,878
Uh, do anything else.

749
00:30:45,908 --> 00:30:48,678
And so, well, and that's what we do.

750
00:30:49,088 --> 00:30:51,058
So video is really, really strong.

751
00:30:51,308 --> 00:30:52,938
There's a couple of other things though.

752
00:30:53,298 --> 00:30:57,378
Here's one that's just coming about, you
know, when you go to Google and you start

753
00:30:57,378 --> 00:31:01,018
typing in something and you know, you get
to it and then it says, Oh, there's only

754
00:31:01,018 --> 00:31:04,398
a million, 600, 000, uh, you know, things.

755
00:31:04,398 --> 00:31:06,968
Well, what if, while you're typing it.

756
00:31:07,548 --> 00:31:10,758
Maybe let's say your air
conditioner is going out.

757
00:31:11,678 --> 00:31:15,578
You put start typing air condition
and all of a sudden it comes up

758
00:31:15,578 --> 00:31:21,138
and it automatically will fill your
search bar, but now it's filling

759
00:31:21,138 --> 00:31:23,018
it with a company name as well.

760
00:31:23,728 --> 00:31:25,718
So when you say, yeah,
that's what I'm looking for.

761
00:31:26,288 --> 00:31:30,088
You're the first person that's
coming up on that search.

762
00:31:30,568 --> 00:31:31,708
Becks: Wow, that's really

763
00:31:31,938 --> 00:31:32,298
Boyd Petersen: powerful.

764
00:31:32,628 --> 00:31:37,008
You're not the first one on anything
in there, other than you're the

765
00:31:37,018 --> 00:31:38,328
first one that's going to go to.

766
00:31:38,358 --> 00:31:41,338
And when you go to that page,
it has your information.

767
00:31:41,548 --> 00:31:42,838
It has your videos.

768
00:31:43,128 --> 00:31:46,683
It has all your, all the things
that will Help them know that

769
00:31:46,683 --> 00:31:48,163
they need to do business with you.

770
00:31:48,913 --> 00:31:52,763
That's a new thing that's just
coming out and it is doing such

771
00:31:52,783 --> 00:31:54,093
great things for some businesses.

772
00:31:54,103 --> 00:31:57,193
It's not good for every
business, but it is for a lot.

773
00:31:58,223 --> 00:32:01,453
Just Blane: I've heard you make
a guarantee that BP Media has.

774
00:32:02,653 --> 00:32:04,613
Boyd Petersen: Well, it
depends on which one it is.

775
00:32:04,623 --> 00:32:04,923
So

776
00:32:06,123 --> 00:32:09,803
Just Blane: it's the one that
basically, uh, I mean, I think you.

777
00:32:10,128 --> 00:32:13,588
Take some form of payment, but you don't
really take any until you get to the

778
00:32:15,728 --> 00:32:20,318
Boyd Petersen: Yes, so we have an
SEO program that we guarantee you'll

779
00:32:20,318 --> 00:32:25,168
be on the first page and you don't
pay for our services until you are

780
00:32:25,168 --> 00:32:27,718
on that first page for those things.

781
00:32:27,718 --> 00:32:32,388
Now there are sometimes when there's
a couple of your 10 keywords that we

782
00:32:32,388 --> 00:32:36,328
can't get to the first page immediately,
but we will get to 8 of those 10.

783
00:32:37,108 --> 00:32:39,888
And when we hit that, we
then, that's when we bill you.

784
00:32:40,478 --> 00:32:41,908
And so you don't pay for us.

785
00:32:41,938 --> 00:32:44,988
There's so many of companies
that are SEO companies.

786
00:32:45,008 --> 00:32:46,888
Like we took over for one.

787
00:32:47,308 --> 00:32:50,838
They're charging their
customers 4, 000 a month.

788
00:32:51,298 --> 00:32:54,888
They told them it'll be between
10 and 12 months before they

789
00:32:54,888 --> 00:32:56,268
can get to the first page.

790
00:32:57,223 --> 00:32:57,653
Nice.

791
00:32:57,653 --> 00:32:59,960
Yeah, 4, 000 a month.

792
00:32:59,960 --> 00:33:05,883
Now our 800 a month program got them
to the first page in three weeks.

793
00:33:06,298 --> 00:33:07,068
Becks: Oh my word.

794
00:33:07,088 --> 00:33:08,698
Boyd Petersen: What is
it they're not doing?

795
00:33:09,098 --> 00:33:10,268
It's things we are.

796
00:33:10,538 --> 00:33:10,858
Yeah.

797
00:33:12,198 --> 00:33:15,308
And, and they keep saying, oh,
they're using black hat things.

798
00:33:15,308 --> 00:33:19,668
And I'm going, no, we're doing things
you just, like they forgot to put on

799
00:33:19,668 --> 00:33:24,988
the, the main webpage of the homepage
of a, of what, of this customer.

800
00:33:25,348 --> 00:33:27,418
They forgot to put the keyword.

801
00:33:29,078 --> 00:33:32,778
So it's Google would know what the
main keyword is for that website.

802
00:33:32,778 --> 00:33:34,478
Put it on there.

803
00:33:35,388 --> 00:33:35,858
Becks: Come on guys.

804
00:33:35,858 --> 00:33:38,518
Boyd Petersen: 4, 000 a month and
you can't put the keyword on there.

805
00:33:38,878 --> 00:33:39,698
Becks: That's a lot of

806
00:33:39,698 --> 00:33:40,118
Just Blane: money.

807
00:33:40,198 --> 00:33:40,558
Yeah.

808
00:33:40,578 --> 00:33:41,858
So this, so, all right, boy.

809
00:33:41,858 --> 00:33:43,118
So let's wrap this thing up.

810
00:33:43,238 --> 00:33:46,978
This, this video fad, then
that's just, that's just today.

811
00:33:47,008 --> 00:33:55,181
Now I want to talk about way
out there, like stardate 49268.

812
00:33:55,181 --> 00:33:56,697
4.

813
00:33:58,178 --> 00:34:01,438
Boyd Petersen: Social media will have
changed considerably by then, yes.

814
00:34:01,508 --> 00:34:01,748
Oh,

815
00:34:01,748 --> 00:34:02,168
Just Blane: I bet.

816
00:34:02,248 --> 00:34:02,968
Oh, I bet.

817
00:34:03,398 --> 00:34:05,758
Now tell us some of this Star Trek stuff.

818
00:34:05,768 --> 00:34:08,388
Don't get into it too deep now,
because I know a little bit.

819
00:34:08,918 --> 00:34:10,108
I'm a Trekkie myself.

820
00:34:10,993 --> 00:34:13,433
I've got a child named
after a Star Trek character.

821
00:34:13,433 --> 00:34:13,773
Come on.

822
00:34:15,223 --> 00:34:16,763
Boyd Petersen: Uh, is it Kira Norris?

823
00:34:20,033 --> 00:34:22,273
Just Blane: Let's just say if I
could, if I could get Jonathan

824
00:34:22,273 --> 00:34:23,833
Frakes on this show, I'd be.

825
00:34:23,833 --> 00:34:25,248
Yeah.

826
00:34:25,248 --> 00:34:26,662
Oh

827
00:34:27,343 --> 00:34:27,593
Boyd Petersen: yeah.

828
00:34:28,343 --> 00:34:28,873
So give us

829
00:34:28,873 --> 00:34:29,493
Just Blane: a teaser, boy.

830
00:34:29,513 --> 00:34:30,033
Give us a teaser.

831
00:34:30,053 --> 00:34:30,733
What'd you work on?

832
00:34:31,273 --> 00:34:35,233
Boyd Petersen: I got to work on the
last two and a half seasons of Star

833
00:34:35,233 --> 00:34:42,263
Trek next generation, a little bit on
deep space nine and a lot on a Voyager.

834
00:34:43,468 --> 00:34:45,308
So, uh, and it was fun to do.

835
00:34:45,328 --> 00:34:48,198
So, and you'll have to
find out how I did that.

836
00:34:48,598 --> 00:34:52,618
The, the disadvantage to it
is you'll never see my name

837
00:34:52,648 --> 00:34:55,568
in any of the credits because.

838
00:34:56,488 --> 00:35:02,278
I was not a, uh, in the writer's
guild in order to be listed.

839
00:35:02,278 --> 00:35:05,858
You have to be in one of the guilds
and the writer's guild is the one

840
00:35:05,858 --> 00:35:07,528
I would have been working with.

841
00:35:08,118 --> 00:35:10,918
And so I'll have to tell, you know,
if you're interested in finding out

842
00:35:10,918 --> 00:35:12,878
that story, get in touch with me.

843
00:35:12,878 --> 00:35:13,798
I'll be glad to tell you.

844
00:35:14,348 --> 00:35:14,758
Just Blane: Yeah.

845
00:35:14,808 --> 00:35:15,218
Yep.

846
00:35:15,518 --> 00:35:16,848
And we're also going to bring you back on.

847
00:35:16,848 --> 00:35:19,908
We're going to, I'm just going to have
to develop a whole sci fi podcast show.

848
00:35:20,698 --> 00:35:21,198
There you go.

849
00:35:21,478 --> 00:35:21,528
There you

850
00:35:21,728 --> 00:35:22,138
Just Blane: There you go.

851
00:35:22,958 --> 00:35:23,878
I would love to do that.

852
00:35:23,888 --> 00:35:25,088
Boy, thank you so much.

853
00:35:25,088 --> 00:35:26,177
BPmedia.

854
00:35:26,178 --> 00:35:26,618
com.

855
00:35:27,258 --> 00:35:28,578
What's your social media platforms?

856
00:35:29,943 --> 00:35:31,503
Boyd Petersen: You know,
I'm on almost all of 'em.

857
00:35:31,503 --> 00:35:36,393
Although, uh, again, BP media
sometimes is taken by, well, like BP

858
00:35:36,453 --> 00:35:39,353
Petro, uh, British Petroleum Yeah.

859
00:35:39,358 --> 00:35:41,783
Is, uh, has BP Media as well.

860
00:35:42,103 --> 00:35:44,893
But, uh, they don't have bp media.com.

861
00:35:45,333 --> 00:35:47,253
Uh, and so that's okay with me.

862
00:35:47,313 --> 00:35:48,573
Uh, they can't have everything.

863
00:35:48,778 --> 00:35:49,263
Uh, and

864
00:35:49,563 --> 00:35:51,513
Becks: that's the best way
to find you then is bp media

865
00:35:52,113 --> 00:35:52,413
Boyd Petersen: com.

866
00:35:52,473 --> 00:35:58,683
Bp media.com, or if on social media,
a lot of them are BP ME Media, SLC.

867
00:35:59,138 --> 00:36:03,638
So, you know, it's for the Salt Lake
City ones, uh, cause there's one, there's

868
00:36:04,088 --> 00:36:06,618
several around and uh, so that's okay.

869
00:36:07,218 --> 00:36:13,538
So yes, that's, that's my handle for,
um, actually, yeah, that's my handle

870
00:36:13,538 --> 00:36:17,818
for, uh, the Facebook for, um, Instagram.

871
00:36:17,818 --> 00:36:24,228
It's actually BP media social, but, you
know, so anyway, those, you know, once

872
00:36:24,228 --> 00:36:29,133
you find BP media, if you, uh, You know,
you'll see that there's several of them.

873
00:36:29,133 --> 00:36:31,703
Just look for the one
that says SLC or social.

874
00:36:31,723 --> 00:36:32,433
And that's me.

875
00:36:33,393 --> 00:36:34,413
Just Blane: Appreciate you Boyd.

876
00:36:34,433 --> 00:36:36,443
You also, the, the, we
didn't even touch it really.

877
00:36:36,443 --> 00:36:38,923
The, the president of the South
Jordan chamber of commerce.

878
00:36:39,843 --> 00:36:40,913
What's your next meetings coming up?

879
00:36:41,413 --> 00:36:43,363
You got one tomorrow, right?

880
00:36:43,383 --> 00:36:44,743
Thursdays, you got Thursdays.

881
00:36:45,193 --> 00:36:46,623
Boyd Petersen: We have
two of them tomorrow.

882
00:36:46,893 --> 00:36:50,523
And so we have a mastermind group
in the morning at nine o'clock.

883
00:36:50,893 --> 00:36:57,618
And then, uh, and that's down at Tashar's,
uh, Brazilian Express, and then at one

884
00:36:57,618 --> 00:37:02,508
o'clock we have our Late Lunch Networking,
which is also at Tushar's right now.

885
00:37:02,778 --> 00:37:05,498
That one moves around every
four months and it just happens

886
00:37:05,508 --> 00:37:06,828
to be at Tushar's as well.

887
00:37:07,168 --> 00:37:11,238
Just Blane: Now, if the people
aren't listening to this today

888
00:37:11,948 --> 00:37:12,678
Boyd Petersen: Every Thursday.

889
00:37:13,363 --> 00:37:13,793
Just Blane: There you go.

890
00:37:13,803 --> 00:37:14,173
Every

891
00:37:14,173 --> 00:37:17,113
Boyd Petersen: Thursday, those two happen.

892
00:37:17,393 --> 00:37:19,643
And so just come and hang out with us.

893
00:37:19,643 --> 00:37:22,723
And, uh, there's no charge other
than if you're buying food.

894
00:37:23,073 --> 00:37:27,063
And, uh, trust me, the
food there is really good.

895
00:37:29,043 --> 00:37:30,963
But, uh, it's really good food.

896
00:37:30,973 --> 00:37:31,823
And if you haven't tried it.

897
00:37:32,603 --> 00:37:33,363
You're going to have to.

898
00:37:33,773 --> 00:37:34,393
Just Blane: Oh yeah, absolutely.

899
00:37:34,403 --> 00:37:38,623
So if you're a South Jordan business, or
you serve the South Jordan businesses out

900
00:37:38,623 --> 00:37:40,703
here, show up to one of these meetings.

901
00:37:41,073 --> 00:37:41,783
Show up to one of these meetings.

902
00:37:42,153 --> 00:37:42,373
We

903
00:37:42,373 --> 00:37:45,203
Boyd Petersen: even accept people
from Sandy, and Riverton, and

904
00:37:45,203 --> 00:37:46,793
Airman, and Surrounding areas.

905
00:37:46,793 --> 00:37:47,133
Yeah.

906
00:37:47,393 --> 00:37:47,763
Yeah.

907
00:37:48,113 --> 00:37:53,532
Hey, you know, come hang out with us and
enjoy the time of networking that we do.

908
00:37:54,143 --> 00:37:54,593
I love it.

909
00:37:54,593 --> 00:37:54,923
And boy, you

910
00:37:54,923 --> 00:37:56,873
Becks: have a calendar
for that as well, right?

911
00:37:56,988 --> 00:37:57,893
Boyd Petersen: We do, we do.

912
00:37:57,893 --> 00:38:01,733
If you go to South
Jordan, uh, chamber.org.

913
00:38:01,973 --> 00:38:04,553
Mm-Hmm , that'll get you to our
main website and then just click

914
00:38:04,553 --> 00:38:08,903
on the events page and it'll, uh,
allow you to go down and see all the

915
00:38:08,903 --> 00:38:11,063
events in the order of what's next.

916
00:38:12,123 --> 00:38:13,083
Becks: Wonderful.

917
00:38:13,433 --> 00:38:15,863
It's always so great
speaking with you again.

918
00:38:15,863 --> 00:38:19,013
We'll have you on the show again
'cause I know Blaine really wants to

919
00:38:19,013 --> 00:38:20,688
jump into the Trekky stuff with you.

920
00:38:23,988 --> 00:38:26,318
Just Blane: It'll be just Blane,
Boyd Peterson and Jonathan Frakes.

921
00:38:26,328 --> 00:38:30,678
We're going to have a, uh, I'm going
to get, Oh, Hey, I'll get him or

922
00:38:30,678 --> 00:38:35,288
we'll get, uh, I don't know, there's
gotta be somebody out there from those

923
00:38:35,288 --> 00:38:36,448
shows that we can get on with us.

924
00:38:36,448 --> 00:38:37,408
So I'd love to do that.

925
00:38:38,708 --> 00:38:39,008
Boyd Petersen: We'll do

926
00:38:39,008 --> 00:38:39,318
Just Blane: that.

927
00:38:39,683 --> 00:38:40,083
Oh man.

928
00:38:40,083 --> 00:38:41,803
What a great interview with Boyd Peterson.

929
00:38:41,803 --> 00:38:43,023
That's bpmedia.

930
00:38:43,053 --> 00:38:43,523
com.

931
00:38:44,633 --> 00:38:46,043
Make sure you book that one on one.

932
00:38:46,053 --> 00:38:48,733
Hey, we're going to really have him
back because I want to hear about this

933
00:38:48,733 --> 00:38:50,103
Star Trek thing he's got going on.

934
00:38:50,163 --> 00:38:50,213
You

935
00:38:50,213 --> 00:38:51,243
Becks: would dive into that.

936
00:38:51,463 --> 00:38:52,073
Just Blane: I'm not kidding.

937
00:38:52,163 --> 00:38:53,413
Becks: You would be all about the Trek.

938
00:38:53,723 --> 00:38:56,273
Just Blane: I'm going to get
Jonathan Frakes on the show.

939
00:38:56,303 --> 00:39:00,893
That was, that was the guy who
played Riker with Picard and

940
00:39:00,893 --> 00:39:02,533
them on The Next Generation.

941
00:39:03,148 --> 00:39:04,408
Gonna have to get him on a show.

942
00:39:06,098 --> 00:39:07,668
Becks: I think he's got some insider info.

943
00:39:07,668 --> 00:39:10,998
I mean, he worked with the show
for, it sounds like, a few years.

944
00:39:11,258 --> 00:39:15,448
Just Blane: Hey, I guarantee we can
have, it'll happen, it'll happen.

945
00:39:15,878 --> 00:39:16,208
BPMedia.

946
00:39:16,718 --> 00:39:20,338
com, he's gonna help us out
too with the network here.

947
00:39:21,028 --> 00:39:22,228
You know who we got with us now?

948
00:39:22,928 --> 00:39:23,788
Becks: Miss Courtney.

949
00:39:24,048 --> 00:39:24,708
Just Blane: Courtney Pearl.

950
00:39:24,708 --> 00:39:24,788
I should've

951
00:39:24,788 --> 00:39:25,958
Becks: just been against him.

952
00:39:26,848 --> 00:39:28,778
I just changed bodies, real quick.

953
00:39:28,778 --> 00:39:29,733
Just Blane: Wait,

954
00:39:29,733 --> 00:39:30,687
Becks: well,

955
00:39:30,868 --> 00:39:33,368
Just Blane: Okay, so wait a minute, so
my question is, was it Ben here the whole

956
00:39:33,368 --> 00:39:34,628
time, or was it you here the whole time?

957
00:39:34,658 --> 00:39:37,488
Becks: Actually, it was me the whole time.

958
00:39:38,008 --> 00:39:38,818
I'm a witch, see?

959
00:39:38,818 --> 00:39:42,928
So I can transfiguration into
Ben when I want it to be.

960
00:39:44,198 --> 00:39:45,138
Your comedy skit.

961
00:39:47,288 --> 00:39:50,528
Just Blane: So, Night Break Comedy, tell
us about your, your, your upcoming, uh

962
00:39:51,768 --> 00:39:55,928
Becks: Well, the beauty of that is,
that same day, that morning, afternoon,

963
00:39:55,958 --> 00:39:59,858
at Biscott's, I am doing a, uh,
Heart Smart Art Workshop for kids.

964
00:40:00,808 --> 00:40:05,068
So, emotional intelligence for kids
and parents, and, um, there's still

965
00:40:05,068 --> 00:40:08,868
spots, so if you want to get in on
that, I think it'd be great to do that,

966
00:40:08,868 --> 00:40:10,268
and then the comedy show that night.

967
00:40:10,268 --> 00:40:10,538
That'd be great.

968
00:40:11,203 --> 00:40:11,863
Why wouldn't you?

969
00:40:12,003 --> 00:40:12,293
Becks: I love it.

970
00:40:12,293 --> 00:40:12,863
I love it.

971
00:40:13,153 --> 00:40:17,353
So, again, Friday the 17th, and
you are at what time at Biscott's?

972
00:40:17,803 --> 00:40:18,373
It's at 2 o'clock.

973
00:40:18,373 --> 00:40:18,932
2 o'clock.

974
00:40:18,933 --> 00:40:19,463
So it'll be 2 to 2.

975
00:40:19,783 --> 00:40:20,083
30.

976
00:40:20,193 --> 00:40:20,603
Or 2 to 3.

977
00:40:20,663 --> 00:40:21,263
30.

978
00:40:21,533 --> 00:40:21,723
Yeah.

979
00:40:21,743 --> 00:40:21,993
2 to 3.

980
00:40:22,073 --> 00:40:26,373
30, and then right after that,
we'll see you slash Ben again.

981
00:40:26,383 --> 00:40:27,063
When I'm Ben again.

982
00:40:27,363 --> 00:40:27,493
Yeah.

983
00:40:27,493 --> 00:40:28,628
Got it.

984
00:40:28,628 --> 00:40:29,195
Yep.

985
00:40:29,195 --> 00:40:30,333
7 o'clock.

986
00:40:31,273 --> 00:40:33,313
Just Blane: 7 o'clock, 7 o'clock.

987
00:40:33,423 --> 00:40:35,743
So there's a total full schedule.

988
00:40:35,743 --> 00:40:36,533
Like this is wild.

989
00:40:36,543 --> 00:40:37,953
We got so much stuff going on.

990
00:40:39,023 --> 00:40:40,363
How do we even fit in other stuff?

991
00:40:40,363 --> 00:40:44,423
Like, how do we get like, uh, well, right.

992
00:40:44,473 --> 00:40:44,873
We can do,

993
00:40:45,283 --> 00:40:47,403
Becks: we can clone ourselves
and just, you know, yeah.

994
00:40:47,523 --> 00:40:52,663
And me and Ben will be at round
to earth coffee on Sunday doing

995
00:40:52,673 --> 00:40:54,263
tarot for tips from 10 to 12.

996
00:40:54,433 --> 00:40:54,813
Okay.

997
00:40:54,833 --> 00:40:56,263
Sunday tarot for tips.

998
00:40:56,908 --> 00:40:57,718
Ground to Earth.

999
00:40:57,788 --> 00:40:57,968
Yep.

1000
00:40:58,468 --> 00:40:58,878
Time?

1001
00:40:59,708 --> 00:41:00,268
10 a.

1002
00:41:00,268 --> 00:41:00,538
m.

1003
00:41:00,578 --> 00:41:01,298
to 12 a.

1004
00:41:01,298 --> 00:41:01,588
m.

1005
00:41:02,258 --> 00:41:06,758
Sometimes I hang out a little longer if
people really need some answers and want

1006
00:41:06,758 --> 00:41:10,068
to get some tarot readings and you know,
I don't mind staying a little bit longer.

1007
00:41:10,788 --> 00:41:11,488
Just Blane: Why not, huh?

1008
00:41:11,548 --> 00:41:11,998
Why not?

1009
00:41:12,018 --> 00:41:17,038
So this is Courtney Pearl
podcast, Practically Magic.

1010
00:41:17,668 --> 00:41:18,878
Make sure you check that thing out.

1011
00:41:19,378 --> 00:41:20,908
She's got a banger of a show.

1012
00:41:20,938 --> 00:41:21,488
It's incredible.

1013
00:41:21,618 --> 00:41:22,048
It's fun.

1014
00:41:23,943 --> 00:41:29,863
She did a, she did a, uh,
uh, chromotherapy, uh, sauna

1015
00:41:29,893 --> 00:41:31,263
with Stacey from Pure Sweat.

1016
00:41:31,903 --> 00:41:32,490
Becks: I saw that.

1017
00:41:32,490 --> 00:41:32,842
I saw that.

1018
00:41:32,843 --> 00:41:33,783
That was awesome.

1019
00:41:33,803 --> 00:41:34,053
And if

1020
00:41:34,053 --> 00:41:37,283
Just Blane: you, for our audio only
listeners, stick around because I'm

1021
00:41:37,283 --> 00:41:41,023
in the sauna with Victoria from Pure
Sweat and Float on today's show.

1022
00:41:41,023 --> 00:41:41,883
Stick around at the end.

1023
00:41:41,883 --> 00:41:41,893
I

1024
00:41:41,893 --> 00:41:43,933
Becks: get an extra little
bonus today, though.

1025
00:41:44,328 --> 00:41:45,338
Just Blane: They got
some cool stuff going on.

1026
00:41:45,338 --> 00:41:47,948
They got like date nights and stuff going
on over there at Pure Sweat and Flow.

1027
00:41:47,948 --> 00:41:50,458
And this is our, our, it's
Mental Health Awareness Month.

1028
00:41:50,718 --> 00:41:53,048
I'm just making it Health
Awareness Month overall.

1029
00:41:53,288 --> 00:41:54,918
So we're trying to bring
a health awareness.

1030
00:41:55,888 --> 00:41:56,388
We need that.

1031
00:41:56,408 --> 00:41:57,368
We got to take care of our bodies.

1032
00:41:57,398 --> 00:41:58,068
We got to take care of all that.

1033
00:41:58,693 --> 00:42:00,003
Speaking of date night, I got something.

1034
00:42:00,033 --> 00:42:02,043
I just went, I just went on
a date this past weekend.

1035
00:42:02,063 --> 00:42:02,073
Oh,

1036
00:42:02,173 --> 00:42:02,692
yeah, tell us about it.

1037
00:42:02,693 --> 00:42:06,463
Just Blane: Me and Lindsay, we have
a wonderful wife, you know, love it.

1038
00:42:06,583 --> 00:42:10,073
Um, um, um, we found a new
favorite spot, Brewvies.

1039
00:42:10,103 --> 00:42:11,243
We went to this place called Brewvies.

1040
00:42:11,243 --> 00:42:11,913
It's a theater.

1041
00:42:13,153 --> 00:42:13,543
Brewvies!

1042
00:42:13,593 --> 00:42:16,273
Just Blane: It's a theater
in downtown Salt Lake, right?

1043
00:42:16,873 --> 00:42:18,723
And they've got a bar.

1044
00:42:19,093 --> 00:42:19,943
They've got a restaurant.

1045
00:42:19,953 --> 00:42:20,783
You can go in there and eat.

1046
00:42:20,813 --> 00:42:23,733
Now, we went to see this, we went to see
this Kingdom of the Planet of the Apes.

1047
00:42:25,368 --> 00:42:26,728
I got something that's been bothering me.

1048
00:42:29,848 --> 00:42:31,078
No, no, no, no, no rant.

1049
00:42:31,108 --> 00:42:31,608
No rant.

1050
00:42:32,148 --> 00:42:33,588
It's just been bothering
me since I saw it.

1051
00:42:33,598 --> 00:42:34,288
It's not a rant.

1052
00:42:34,288 --> 00:42:34,768
I promise.

1053
00:42:34,768 --> 00:42:36,208
It's something that's
really been concerning me.

1054
00:42:38,008 --> 00:42:39,388
How'd they get the monkeys to talk?

1055
00:42:44,638 --> 00:42:45,298
Becks: No, I'm serious.

1056
00:42:45,298 --> 00:42:45,448
How

1057
00:42:45,448 --> 00:42:47,008
Just Blane: did they, how
did they get them to talk?

1058
00:42:47,008 --> 00:42:49,198
And like, how'd they get
them to ride the horses too?

1059
00:42:49,378 --> 00:42:50,988
Becks: Peanut butter on the
roof of the mouth, right?

1060
00:42:51,128 --> 00:42:52,298
Like that's what they did for Dr.

1061
00:42:52,298 --> 00:42:55,383
Duplic.

1062
00:42:55,383 --> 00:42:58,898
Oh, she's got it

1063
00:42:58,898 --> 00:42:59,218
Just Blane: figured out.

1064
00:42:59,318 --> 00:43:00,658
That's how they, so I, okay.

1065
00:43:00,658 --> 00:43:01,128
So I'm.

1066
00:43:02,608 --> 00:43:03,538
I'm still confused though.

1067
00:43:03,558 --> 00:43:03,908
I'm just,

1068
00:43:07,188 --> 00:43:08,438
I guess I'll have to
just keep thinking about.

1069
00:43:08,438 --> 00:43:09,368
We'll have to get back to that.

1070
00:43:10,758 --> 00:43:12,408
All right, that's it for today's show.

1071
00:43:12,408 --> 00:43:13,258
Everybody's confused now.

1072
00:43:13,268 --> 00:43:14,008
We're like what?

1073
00:43:17,618 --> 00:43:19,488
But yeah, hey, Peruvia's
was the spot though.

1074
00:43:19,488 --> 00:43:20,038
You gotta check it out.

1075
00:43:20,038 --> 00:43:21,018
They didn't pay me to say that.

1076
00:43:21,068 --> 00:43:21,898
That's not a sponsor.

1077
00:43:22,638 --> 00:43:23,248
It was awesome.

1078
00:43:23,268 --> 00:43:25,048
It said it's a place to go for an adult.

1079
00:43:25,588 --> 00:43:26,466
You get your beverage.

1080
00:43:26,928 --> 00:43:28,408
We could actually do some
comedy shows in there.

1081
00:43:29,162 --> 00:43:32,092
At Radio Daybreak, across the
board, Courtney Pearl, Practically

1082
00:43:32,092 --> 00:43:33,732
Magic, Ride the Wave Media.

1083
00:43:34,347 --> 00:43:36,397
You got vibing the apocalypse back there.

1084
00:43:37,457 --> 00:43:39,277
Whoa looking good back there.

1085
00:43:39,297 --> 00:43:39,617
All right.

1086
00:43:39,617 --> 00:43:42,507
We'll see you guys next week for
my audio only listeners stick

1087
00:43:42,507 --> 00:43:48,687
around me and victoria in the The
sauna it was 158 degrees in there

1088
00:43:49,797 --> 00:43:50,247
Becks: Sounds awesome.

1089
00:43:50,437 --> 00:43:51,187
Can't wait to hear it.

1090
00:43:51,287 --> 00:43:54,237
Just Blane: Oh, it's it's something

1091
00:43:54,237 --> 00:43:55,253
stick

1092
00:43:55,503 --> 00:43:56,223
I'm here.

1093
00:43:56,313 --> 00:43:59,263
I am at Pure Sweat and Float Studio.

1094
00:44:00,433 --> 00:44:01,233
I am sweating.

1095
00:44:01,903 --> 00:44:04,523
I'm with Victoria here who works here.

1096
00:44:04,523 --> 00:44:05,753
And we're in the, what is this, the

1097
00:44:05,753 --> 00:44:06,553
Victoria: infrared sauna?

1098
00:44:06,553 --> 00:44:06,943
Yeah.

1099
00:44:06,943 --> 00:44:08,223
The infrared sauna.

1100
00:44:09,633 --> 00:44:10,063
Yes.

1101
00:44:10,093 --> 00:44:13,523
Our sun latent saunas are amazing.

1102
00:44:13,743 --> 00:44:15,713
It's 158 degrees in here right now.

1103
00:44:16,203 --> 00:44:17,323
Victoria: And climbing.

1104
00:44:18,723 --> 00:44:19,603
This is wild.

1105
00:44:19,693 --> 00:44:21,133
People come in here and do this for fun?

1106
00:44:21,213 --> 00:44:26,213
Victoria: Yes, it is fun and it feels
so good when you get out and you're all

1107
00:44:26,253 --> 00:44:29,003
glowing and your muscles are relaxed.

1108
00:44:29,163 --> 00:44:30,703
Honestly, I'm just giving you a hard time.

1109
00:44:31,483 --> 00:44:33,183
I knew what I was getting into right here.

1110
00:44:33,183 --> 00:44:36,563
This is, it's warm and I know
it's got a lot of health benefits.

1111
00:44:36,918 --> 00:44:37,818
Victoria: It's so good.

1112
00:44:37,818 --> 00:44:38,061
I

1113
00:44:38,061 --> 00:44:38,791
can feel it.

1114
00:44:38,791 --> 00:44:39,948
It feels good to me already.

1115
00:44:39,998 --> 00:44:40,898
My bones feel good.

1116
00:44:41,098 --> 00:44:42,568
Victoria: Yeah, mine too.

1117
00:44:42,588 --> 00:44:49,108
My rheumatic diseases, I feel like
they're really benefited by the

1118
00:44:49,128 --> 00:44:51,238
dry sunlight and infrared sun.

1119
00:44:51,238 --> 00:44:51,318
You

1120
00:44:51,688 --> 00:44:52,778
said disease.

1121
00:44:52,798 --> 00:44:57,528
So,

1122
00:44:57,608 --> 00:45:01,088
Victoria: um, when you have
autoimmune diseases, they

1123
00:45:01,178 --> 00:45:04,288
frequently come in multiple sets.

1124
00:45:04,708 --> 00:45:08,188
So you're generally diagnosed with
one and then like a year or two

1125
00:45:08,188 --> 00:45:11,938
later you might be diagnosed with
one or two or three and that's

1126
00:45:11,938 --> 00:45:14,418
essentially the

1127
00:45:14,418 --> 00:45:15,568
Victoria: progression for me.

1128
00:45:15,788 --> 00:45:19,318
So, so you getting a job here with Stacy.

1129
00:45:20,018 --> 00:45:21,158
I guess Stacey's the one I hired.

1130
00:45:21,158 --> 00:45:21,448
I love Stacey.

1131
00:45:21,928 --> 00:45:24,298
At Pure Sweat and Float Studio.

1132
00:45:25,858 --> 00:45:27,148
It wasn't just for a paycheck.

1133
00:45:27,208 --> 00:45:34,598
Like, you actually You are using What
they have up here for your diseases.

1134
00:45:34,628 --> 00:45:35,418
Let's get that straight.

1135
00:45:36,128 --> 00:45:36,858
Wow.

1136
00:45:36,948 --> 00:45:42,018
Victoria: Yeah, it's definitely,
um, a huge benefit to my health and

1137
00:45:42,018 --> 00:45:44,528
I try to live really intentionally.

1138
00:45:44,528 --> 00:45:51,473
So, when I met Stacy, I thought, This
was such an awesome business and, um,

1139
00:45:51,483 --> 00:45:56,663
my rheumatologist had told me, like,
infrared saunas can be really beneficial

1140
00:45:56,673 --> 00:46:02,553
for autoimmune diseases, when you're
in a flare, it kind of helps to, um,

1141
00:46:03,013 --> 00:46:08,513
calm down your immune system, um,
and stop it from attacking your own

1142
00:46:08,523 --> 00:46:10,763
joints and your own cells and tissue.

1143
00:46:11,183 --> 00:46:16,843
So after he and I had that conversation,
I was trying to figure out a way to

1144
00:46:16,843 --> 00:46:18,853
kind of make this more of a lifestyle.

1145
00:46:19,243 --> 00:46:19,523
I like that.

1146
00:46:19,893 --> 00:46:20,463
Victoria: Yeah.

1147
00:46:20,463 --> 00:46:22,743
So it worked out really well.

1148
00:46:22,753 --> 00:46:24,043
Stacey's incredible.

1149
00:46:24,073 --> 00:46:26,333
She's a great business woman.

1150
00:46:26,563 --> 00:46:31,908
And so supporter of other small businesses
in our community and I just really

1151
00:46:32,678 --> 00:46:37,338
felt like a kindred connection with
her when we first met and I Was excited

1152
00:46:37,348 --> 00:46:39,718
to support her in this mission and

1153
00:46:39,868 --> 00:46:41,978
um, she's got a great energy about her.

1154
00:46:42,018 --> 00:46:43,008
Victoria: Definitely Yeah, this

1155
00:46:43,038 --> 00:46:44,638
place has got a great energy about it.

1156
00:46:44,708 --> 00:46:48,328
Victoria: I think so too the first
time I ever stepped foot in here It

1157
00:46:48,328 --> 00:46:54,553
was just the calming blues and whites
and how tidy and immaculately clean

1158
00:46:54,573 --> 00:46:57,163
everything was really spoke to me.

1159
00:46:57,183 --> 00:47:02,503
It was like, coming in out of like, off of
like, the street and just coming into such

1160
00:47:02,503 --> 00:47:08,743
a warm, welcoming, bright, and like, clean
space was good for my mental health too.

1161
00:47:09,043 --> 00:47:10,993
So tell people what the process is.

1162
00:47:11,013 --> 00:47:12,123
If they, brand new, come in.

1163
00:47:12,558 --> 00:47:15,098
Client walks in here and they
want to do this infrared sauna.

1164
00:47:15,608 --> 00:47:16,048
What do you do?

1165
00:47:16,108 --> 00:47:17,208
You walk up to the front desk?

1166
00:47:17,348 --> 00:47:19,038
Victoria: Yep, walk up to the front desk.

1167
00:47:19,038 --> 00:47:24,568
You can also pre book using our
MindBody, using the MindBody app

1168
00:47:24,588 --> 00:47:27,228
or the Pure Sweat and Float app.

1169
00:47:27,418 --> 00:47:29,318
It's available in the Apple App Store.

1170
00:47:29,408 --> 00:47:30,088
App Store.

1171
00:47:30,148 --> 00:47:30,508
All right.

1172
00:47:30,778 --> 00:47:33,578
Um, so you can book one of three ways.

1173
00:47:33,598 --> 00:47:38,338
You can call us to book, um, book
through ClassPass or book through

1174
00:47:38,358 --> 00:47:43,618
the MindBody app and, I'm sorry,
the PureSweat and Float app.

1175
00:47:44,008 --> 00:47:49,728
And um, What you would do is you
would come in, um, take off your

1176
00:47:49,728 --> 00:47:54,948
shoes at the front door, put on
some, um, sterilized spa slides.

1177
00:47:55,428 --> 00:48:00,648
Um, and then we would talk to you about
your health and wellness goals to see

1178
00:48:00,648 --> 00:48:04,998
what package or service would be like a
good fit for you depending on how often

1179
00:48:04,998 --> 00:48:06,828
you'd like to come into the studio.

1180
00:48:07,248 --> 00:48:07,508
Nice.

1181
00:48:07,828 --> 00:48:12,858
Victoria: Um, yeah, a lot of people
choose to buy a package that Includes

1182
00:48:12,898 --> 00:48:17,668
both, um, the infrared sauna packages
and the float packages because they have

1183
00:48:17,708 --> 00:48:21,868
different, um, Benefits for your body
and your physical and mental health.

1184
00:48:21,888 --> 00:48:22,358
Nice.

1185
00:48:22,358 --> 00:48:23,978
Yeah, I did a float not that long ago.

1186
00:48:23,978 --> 00:48:25,008
That's, oh man, that's

1187
00:48:25,008 --> 00:48:25,338
Victoria: insane.

1188
00:48:25,338 --> 00:48:25,878
It was great.

1189
00:48:25,918 --> 00:48:30,988
Yeah, you got into, um,
that, that fade state, right?

1190
00:48:30,988 --> 00:48:31,028
I did,

1191
00:48:31,428 --> 00:48:32,128
yeah, big time.

1192
00:48:32,168 --> 00:48:32,328
That's cool.

1193
00:48:32,418 --> 00:48:35,738
It took me a while to get there and
once I did it was like, instant, done.

1194
00:48:35,768 --> 00:48:35,898
Yeah.

1195
00:48:36,953 --> 00:48:37,663
Victoria: And I felt refreshed.

1196
00:48:37,693 --> 00:48:38,313
That's awesome.

1197
00:48:38,313 --> 00:48:42,253
We had a client come in yesterday who
it was her first time floating and

1198
00:48:42,253 --> 00:48:46,803
she got into that fade state too and
she had never experienced anything

1199
00:48:46,803 --> 00:48:50,983
like that before and she was really
excited to come back and try it again.

1200
00:48:51,053 --> 00:48:52,293
Oh yeah, it's a good time.

1201
00:48:52,473 --> 00:48:58,553
Um, this infrared sauna, I'm looking out
here and Stacey told me about this too.

1202
00:48:59,348 --> 00:49:00,488
There's different light settings.

1203
00:49:00,618 --> 00:49:01,298
Yeah.

1204
00:49:01,308 --> 00:49:02,078
It'll give you different moods.

1205
00:49:02,108 --> 00:49:02,468
Yeah,

1206
00:49:02,468 --> 00:49:06,958
Victoria: I was actually gonna say, why
don't we grab the card and I might, um,

1207
00:49:06,968 --> 00:49:09,618
put it on some like red light healing.

1208
00:49:09,618 --> 00:49:09,938
Let's try.

1209
00:49:09,938 --> 00:49:10,508
Yeah, let's see.

1210
00:49:10,518 --> 00:49:11,318
I wanna see what that is.

1211
00:49:11,378 --> 00:49:12,228
Okay, awesome.

1212
00:49:34,888 --> 00:49:35,328
Sorry.

1213
00:49:35,718 --> 00:49:36,028
Oh, you're good.

1214
00:49:36,578 --> 00:49:36,808
Okay.

1215
00:49:36,898 --> 00:49:38,988
I must admit, you'll
edit this once it's done.

1216
00:49:38,988 --> 00:49:39,663
Yeah.

1217
00:49:40,433 --> 00:49:43,083
All right, so we got the
color card, we got the amount.

1218
00:49:43,163 --> 00:49:48,973
Victoria: So, um, red light is really
well known for healing, and this is

1219
00:49:48,973 --> 00:49:52,563
the setting that my rheumatologist
really recommended for me.

1220
00:49:52,603 --> 00:49:58,393
Um, people that have, like, surgeries
are frequently put into, like, red light

1221
00:49:58,403 --> 00:50:04,923
chambers and under red light, um, lamps
during recovery to, um, help detoxify.

1222
00:50:04,933 --> 00:50:11,513
It also, um, increases your body's
own potential for healing, um, due

1223
00:50:11,513 --> 00:50:16,743
to, like, increased cell turnover and
increased, um, stimulation of your

1224
00:50:16,783 --> 00:50:19,253
immune system and lymphatic systems.

1225
00:50:19,263 --> 00:50:22,903
So your body is really, like,
pushing out all the old dead

1226
00:50:23,313 --> 00:50:25,883
cells, um, lymphatic fluid.

1227
00:50:26,158 --> 00:50:31,548
Um, even like bacteria and viruses
and new blood and new tissue is

1228
00:50:31,568 --> 00:50:37,688
being delivered to the area to
increase your healing potential.

1229
00:50:37,788 --> 00:50:38,158
I love that.

1230
00:50:38,418 --> 00:50:39,008
Yeah.

1231
00:50:39,018 --> 00:50:39,778
This is wild.

1232
00:50:39,818 --> 00:50:46,418
Victoria: Yeah, so after I had my
hysterectomy in October, I started coming

1233
00:50:46,428 --> 00:50:51,698
in here, um, as an ambassador for the
business before I became an employee

1234
00:50:52,108 --> 00:50:58,018
and within like a week I was almost like
at a hundred percent and I think it's

1235
00:50:58,098 --> 00:51:06,638
fully because of Like, the, um, infrared
light, it helped me so much, and my scars

1236
00:51:06,638 --> 00:51:11,568
are small, but they are, they've like,
healed impeccably, like, everything just

1237
00:51:11,568 --> 00:51:15,788
healed really well and really fast, and
I, yeah, it was really, really, really

1238
00:51:15,788 --> 00:51:19,418
a good, um, aid to my healing from that.

1239
00:51:19,528 --> 00:51:22,328
Let's be clear about this, too, these
lights in here, these aren't UV.

1240
00:51:22,928 --> 00:51:24,118
Victoria: They are infrared lights.

1241
00:51:24,118 --> 00:51:24,628
That's right.

1242
00:51:24,678 --> 00:51:26,738
This is not a tanning bed.

1243
00:51:26,878 --> 00:51:28,078
Victoria: No, not at all.

1244
00:51:28,078 --> 00:51:29,588
We're pro health here.

1245
00:51:31,848 --> 00:51:35,938
That's the thing though, so so long
time ago back in another life, I

1246
00:51:36,018 --> 00:51:37,818
happened to work at a tanning facility

1247
00:51:38,728 --> 00:51:38,938
Victoria: Me too.

1248
00:51:39,518 --> 00:51:40,428
Don't you know?

1249
00:51:40,428 --> 00:51:40,818
Yep

1250
00:51:42,648 --> 00:51:46,283
People would come in there and they
would hit the tanning bed not to get

1251
00:51:46,623 --> 00:51:48,703
Color, but because it would heat them up.

1252
00:51:48,733 --> 00:51:49,873
It would make their bones feel better.

1253
00:51:50,323 --> 00:51:54,003
It'd make arthritis Not it hurt
as bad inflammation went away.

1254
00:51:54,143 --> 00:51:58,423
Victoria: Not only that but seasonal
affective disorder is a huge

1255
00:51:58,473 --> 00:52:02,623
benefit And the green light here
is actually the one that promotes.

1256
00:52:02,673 --> 00:52:05,123
Um healing or like

1257
00:52:05,383 --> 00:52:06,943
nerve relaxants

1258
00:52:06,953 --> 00:52:10,153
Victoria: Yeah, and um
seasonal affective disorder.

1259
00:52:10,163 --> 00:52:16,143
So yeah, so when I so, you know
in the You doldrums of winter here

1260
00:52:16,373 --> 00:52:18,743
when we're hopeful for spring.

1261
00:52:18,743 --> 00:52:23,943
It's nice to come in and just like zone
out and put on the green light and I

1262
00:52:23,993 --> 00:52:26,663
definitely think it improves my mood.

1263
00:52:26,753 --> 00:52:31,128
See that's great to hear because
If people out there are still using

1264
00:52:31,128 --> 00:52:32,788
tanning beds for this stuff, stop.

1265
00:52:33,488 --> 00:52:34,875
Victoria: Get in here
because this is healthy.

1266
00:52:34,875 --> 00:52:37,378
Not only that, but is
this eucalyptus wood?

1267
00:52:37,718 --> 00:52:38,178
Yes,

1268
00:52:38,408 --> 00:52:39,068
Victoria: it is.

1269
00:52:39,068 --> 00:52:40,808
This is incredible.

1270
00:52:40,868 --> 00:52:44,008
It's beautifully made, um, antimicrobial.

1271
00:52:44,588 --> 00:52:48,688
Obviously, we have the highest, um, Yes.

1272
00:52:48,888 --> 00:52:53,473
Like, highest, um, commitment to
sanitation and cleanliness here.

1273
00:52:53,473 --> 00:52:57,773
So you can make sure you're always coming
into like a really freshly cleaned sauna.

1274
00:52:57,783 --> 00:53:02,173
We take hygiene probably the
most serious of anything here.

1275
00:53:02,663 --> 00:53:03,323
We have to.

1276
00:53:03,603 --> 00:53:04,753
Yeah, absolutely.

1277
00:53:05,433 --> 00:53:06,093
Victoria: Definitely.

1278
00:53:06,103 --> 00:53:06,273
We can't have

1279
00:53:06,273 --> 00:53:07,703
something like COVID running around again.

1280
00:53:07,703 --> 00:53:08,453
No.

1281
00:53:08,473 --> 00:53:09,163
Shutting everything down.

1282
00:53:09,363 --> 00:53:09,943
Victoria: Yeah.

1283
00:53:10,003 --> 00:53:12,373
But this is uh, this is
an incredible experience.

1284
00:53:12,373 --> 00:53:13,898
The heat, you kind of just get used to it.

1285
00:53:14,198 --> 00:53:15,158
Victoria: Yeah, I love it.

1286
00:53:15,428 --> 00:53:20,708
You know, I just I leave here
my skin feels dewy my body

1287
00:53:20,888 --> 00:53:23,608
feels good My bones hurt less.

1288
00:53:23,648 --> 00:53:25,808
Yeah, my muscles relax.

1289
00:53:25,818 --> 00:53:26,458
It's great

1290
00:53:27,878 --> 00:53:30,118
Yeah, I also

1291
00:53:30,118 --> 00:53:34,208
Victoria: like coming in here and just
like doing some gentle stretches sometimes

1292
00:53:36,073 --> 00:53:37,743
Light weights out there,
you can do some stuff.

1293
00:53:37,743 --> 00:53:40,073
So if you want to actually get a little
workout in, some stretch, you can.

1294
00:53:40,113 --> 00:53:40,553
Yeah.

1295
00:53:40,553 --> 00:53:43,113
Victoria: I love using these
Balo weights that we have.

1296
00:53:43,113 --> 00:53:47,793
They're not super heavy, but they're
just enough resistance that you

1297
00:53:47,793 --> 00:53:53,073
can definitely feel it, especially
if you do a few different reps.

1298
00:53:53,493 --> 00:53:54,083
Yeah, that's awesome.

1299
00:53:54,363 --> 00:53:55,563
Victoria: Yeah, it's really cool.

1300
00:53:55,603 --> 00:53:56,263
It's nice.

1301
00:53:56,313 --> 00:54:00,083
This also kind of like helps
get your blood flowing and

1302
00:54:00,083 --> 00:54:02,713
I could see how that
would be good for Rehab.

1303
00:54:02,973 --> 00:54:03,767
Yeah, absolutely.

1304
00:54:03,767 --> 00:54:05,235
Not that we're medical experts.

1305
00:54:05,235 --> 00:54:07,585
Don't take what I'm
saying as medically wise.

1306
00:54:07,585 --> 00:54:09,963
I gotta put that out there
because somebody out there will.

1307
00:54:09,993 --> 00:54:12,373
They'll go up there and say, hey,
this Blane said go down there

1308
00:54:12,373 --> 00:54:13,993
and put some weights in there.

1309
00:54:13,993 --> 00:54:15,063
Proof you'll be cured, right?

1310
00:54:15,063 --> 00:54:15,344
Exactly.

1311
00:54:15,344 --> 00:54:16,748
No, I didn't say that.

1312
00:54:16,748 --> 00:54:20,313
Now what I said is You could,
you could come down here if you

1313
00:54:20,323 --> 00:54:24,113
go to a rehab and come down here
and do your exercises in here.

1314
00:54:24,173 --> 00:54:25,323
Victoria: Yeah, absolutely.

1315
00:54:25,333 --> 00:54:25,403
That'd be

1316
00:54:25,403 --> 00:54:25,673
great.

1317
00:54:26,213 --> 00:54:26,663
I'd love

1318
00:54:26,953 --> 00:54:26,983
Victoria: that.

1319
00:54:26,993 --> 00:54:32,203
Yeah, I think we are trying to, um,
partner some more with like some local

1320
00:54:32,233 --> 00:54:34,073
PT businesses and things like that.

1321
00:54:34,083 --> 00:54:37,793
So hopefully we'll get some good clients
coming in because I That'd be real nice.

1322
00:54:37,923 --> 00:54:39,573
The red light will definitely Ooh,

1323
00:54:39,743 --> 00:54:40,413
now what we got here?

1324
00:54:40,413 --> 00:54:40,903
We got some

1325
00:54:40,913 --> 00:54:42,313
Victoria: These are the hand weights.

1326
00:54:42,493 --> 00:54:46,133
So if you want to work out during
your sauna session, you can.

1327
00:54:46,133 --> 00:54:46,563
Yeah, that's nice.

1328
00:54:46,563 --> 00:54:47,013
Yeah.

1329
00:54:47,318 --> 00:54:48,155
It feels good.

1330
00:54:48,155 --> 00:54:49,568
It does feel good, right?

1331
00:54:50,938 --> 00:54:51,978
It's about what, five pound?

1332
00:54:52,128 --> 00:54:53,208
Five pound weight there maybe?

1333
00:54:53,858 --> 00:54:54,528
Victoria: Uh, three.

1334
00:54:55,618 --> 00:54:57,108
Three pound weight there, that's nice.

1335
00:54:57,128 --> 00:54:57,368
Yeah.

1336
00:54:57,368 --> 00:54:57,768
It feels

1337
00:54:57,768 --> 00:54:58,148
Victoria: good.

1338
00:54:58,148 --> 00:54:58,628
Definitely.

1339
00:54:59,368 --> 00:55:04,528
So yeah, we like to have just
like some fascia, um, uh, I don't

1340
00:55:04,528 --> 00:55:06,218
know what it's called, a fascia.

1341
00:55:06,503 --> 00:55:13,103
Wand, a fascia tool to kind of like rub
out your muscles, and then we have some

1342
00:55:13,113 --> 00:55:16,223
bands and a ball too to roll out on.

1343
00:55:16,233 --> 00:55:16,263
Nice.

1344
00:55:16,263 --> 00:55:16,958
This

1345
00:55:16,958 --> 00:55:17,993
is great.

1346
00:55:18,033 --> 00:55:19,703
So how often can you do this?

1347
00:55:19,813 --> 00:55:25,523
Victoria: Um, we recommend doing it as
much as like five to six times a week.

1348
00:55:25,733 --> 00:55:28,883
There's really no I mean,
it's studies that have shown

1349
00:55:28,893 --> 00:55:30,463
that there's any detriment.

1350
00:55:30,563 --> 00:55:33,163
Um, it's really good for your body.

1351
00:55:33,163 --> 00:55:34,523
It's good for your mind.

1352
00:55:34,533 --> 00:55:40,563
And it's, I think in a lot of ways,
it's good to just have that pause

1353
00:55:40,663 --> 00:55:42,703
in our days and in our weeks, right?

1354
00:55:42,703 --> 00:55:47,653
Where we slow down and just
focus on ourselves and maybe

1355
00:55:47,653 --> 00:55:49,413
do a little meditation.

1356
00:55:49,543 --> 00:55:56,568
Think like, you know, thank God for
all of my blessings and think about how

1357
00:55:58,618 --> 00:56:02,918
We're taking care of ourselves
and each other, you know, because

1358
00:56:03,008 --> 00:56:07,388
without that you really have nothing
like without your health You have

1359
00:56:07,388 --> 00:56:09,368
nothing and you can quote me on

1360
00:56:09,508 --> 00:56:09,538
that.

1361
00:56:09,538 --> 00:56:15,828
Oh, that's for sure And you would know
with all these other autoimmune diseases.

1362
00:56:15,888 --> 00:56:19,458
Victoria: Yeah, so it's like if
you don't carve out time for your

1363
00:56:19,458 --> 00:56:22,678
health and wellness, like your body
is going to put you in timeout.

1364
00:56:22,988 --> 00:56:24,768
So it's better to just be proactive.

1365
00:56:26,318 --> 00:56:27,198
It will make you slow

1366
00:56:27,198 --> 00:56:27,358
Victoria: down.

1367
00:56:27,368 --> 00:56:28,648
Yes, exactly.

1368
00:56:29,308 --> 00:56:32,078
I have went through that on my own.

1369
00:56:32,168 --> 00:56:36,118
Um, not as many surgeries as
you've had, but I've had a couple.

1370
00:56:36,138 --> 00:56:37,598
Yeah, but they don't hurt in here.

1371
00:56:39,483 --> 00:56:42,843
I'm six months post spinal
fusion, so it's not bad in here.

1372
00:56:42,843 --> 00:56:43,913
I, you know, I feel okay.

1373
00:56:43,913 --> 00:56:45,313
I feel like I can move
around a little better.

1374
00:56:45,313 --> 00:56:46,273
It's gotten looser.

1375
00:56:46,383 --> 00:56:46,983
Victoria: That's good.

1376
00:56:47,013 --> 00:56:47,613
Um,

1377
00:56:48,513 --> 00:56:51,713
yeah, this is great, but that's great to
know that you can't really come too much.

1378
00:56:51,713 --> 00:56:52,587
It's kind of like the float.

1379
00:56:52,587 --> 00:56:52,983
The float's the same way.

1380
00:56:52,983 --> 00:56:53,383
Yeah, the

1381
00:56:53,603 --> 00:56:56,163
Victoria: float, like the more
you do it, the better it is.

1382
00:56:56,163 --> 00:57:01,083
If you have chronic like shoulder, neck,
and back pain, it's fantastic because it

1383
00:57:01,083 --> 00:57:04,093
allows you to just float fully suspended.

1384
00:57:04,113 --> 00:57:06,898
So there's no Pressure
on any part of your body.

1385
00:57:06,918 --> 00:57:07,578
I love that.

1386
00:57:07,618 --> 00:57:10,788
Now you working here, and having
surgeries, and being in pain.

1387
00:57:10,788 --> 00:57:11,938
Cause you gotta still be in pain.

1388
00:57:11,958 --> 00:57:12,624
You gotta be in pain constantly.

1389
00:57:12,624 --> 00:57:12,928
I'm in pain 24

1390
00:57:12,928 --> 00:57:14,198
Victoria: 7.

1391
00:57:14,198 --> 00:57:14,228
It's

1392
00:57:14,228 --> 00:57:14,848
the

1393
00:57:14,848 --> 00:57:17,358
Victoria: last thing I think
about when I go to bed at night.

1394
00:57:17,358 --> 00:57:20,355
And it's the first thing I
think about in the morning.

1395
00:57:20,355 --> 00:57:21,568
Or it's what wakes you up.

1396
00:57:21,568 --> 00:57:22,668
Yeah, it's what wakes me up.

1397
00:57:23,308 --> 00:57:23,838
I get it.

1398
00:57:23,898 --> 00:57:25,698
So, with that being said.

1399
00:57:26,538 --> 00:57:29,888
Is there times up here that you take your
lunch break and you just hop in here?

1400
00:57:30,158 --> 00:57:30,588
Um,

1401
00:57:30,698 --> 00:57:32,818
Victoria: yeah, if it's not busy.

1402
00:57:32,818 --> 00:57:35,162
I don't know if we should
tell Stacey this, but yes.

1403
00:57:35,162 --> 00:57:35,589
Stacey knows.

1404
00:57:35,589 --> 00:57:35,802
I

1405
00:57:35,802 --> 00:57:36,308
think she's here.

1406
00:57:36,668 --> 00:57:37,238
That's the only reason I'm asking.

1407
00:57:37,408 --> 00:57:39,728
That's why I said, when you're on
your break, you're on your break.

1408
00:57:39,728 --> 00:57:40,418
Yes,

1409
00:57:40,438 --> 00:57:41,268
Victoria: definitely.

1410
00:57:41,568 --> 00:57:44,218
But you're also an ambassador for
this, so you, you gotta use these.

1411
00:57:44,218 --> 00:57:45,608
And, and, and that's why I'm asking.

1412
00:57:45,608 --> 00:57:48,253
So if you use this on,
you know, Stacey's time.

1413
00:57:48,393 --> 00:57:48,993
Victoria: That's true.

1414
00:57:49,003 --> 00:57:53,423
The more I use it, the more I learn about
the way that it benefits me and can help

1415
00:57:53,433 --> 00:57:58,203
other people and hopefully like attracts
them in here to try it out for themselves.

1416
00:57:58,283 --> 00:57:58,763
I love this.

1417
00:57:58,763 --> 00:58:00,223
Appreciate you coming, coming in.

1418
00:58:00,713 --> 00:58:01,383
Let me come in here.

1419
00:58:02,073 --> 00:58:03,183
I appreciate you bringing me in here.

1420
00:58:04,273 --> 00:58:05,023
Victoria: Absolutely.

1421
00:58:05,043 --> 00:58:05,093
This is

1422
00:58:05,093 --> 00:58:05,493
incredible.

1423
00:58:05,493 --> 00:58:07,163
We're going to ride it out
for the rest of the time.

1424
00:58:07,163 --> 00:58:07,933
How much time we got left?

1425
00:58:08,203 --> 00:58:09,803
Victoria: Um, 20 minutes.

1426
00:58:10,023 --> 00:58:10,763
You think you can make it?

1427
00:58:12,283 --> 00:58:12,923
I feel good.

1428
00:58:12,943 --> 00:58:15,033
So But that's it for, for this.

1429
00:58:15,478 --> 00:58:17,228
You got anything else you
want to put out there for us?

1430
00:58:17,228 --> 00:58:18,318
How do we get in touch with you?

1431
00:58:18,558 --> 00:58:21,118
What's your other, you got some side
businesses too, I think, don't you?

1432
00:58:21,698 --> 00:58:22,848
Victoria: I do, yes.

1433
00:58:22,878 --> 00:58:28,928
They're not really in the wellness space,
but I have um, a creative business.

1434
00:58:28,938 --> 00:58:29,368
I love that.

1435
00:58:29,388 --> 00:58:37,056
So I um, do watercolor paintings and um,
bespoke family crests and like, crests

1436
00:58:37,056 --> 00:58:39,618
for children's nurseries and Nice.

1437
00:58:39,618 --> 00:58:43,558
Yeah, I have my, I'm all
over the place as a creative.

1438
00:58:43,558 --> 00:58:43,658
That's probably

1439
00:58:44,058 --> 00:58:44,448
what I have.

1440
00:58:44,458 --> 00:58:47,078
Horrible business here with no
kids being born in this state.

1441
00:58:48,618 --> 00:58:49,958
Victoria: Yeah, true.

1442
00:58:50,508 --> 00:58:52,438
Where can we find you on that note?

1443
00:58:52,448 --> 00:58:52,828
Where can we find

1444
00:58:53,328 --> 00:58:53,518
Victoria: you?

1445
00:58:53,518 --> 00:59:01,048
You can find me at the, at thepolishedprep
on Instagram or at victoriabell.

1446
00:59:01,188 --> 00:59:02,268
jpg.

1447
00:59:02,968 --> 00:59:05,028
And we'll have those
links in the show notes.

1448
00:59:05,038 --> 00:59:05,908
So we'll make sure people get that.

1449
00:59:06,448 --> 00:59:06,738
Yep.

1450
00:59:07,178 --> 00:59:07,768
Appreciate you.

1451
00:59:07,768 --> 00:59:08,138
Victoria: Yeah.

1452
00:59:08,138 --> 00:59:10,038
Thank you so much for
sitting down with me today.